4+ years of demonstrated successful sales experience
Strong leader with proven ability to drive sales processes
Excellent verbal and written communication skills
Ability to engage with all levels of the organization
Familiarity with Microsoft Office Suite and other software
Responsibilities
Direct and lead the Sales Team's initiatives for all sales activities
Grow existing and generate new accounts to exceed revenue targets
Develop and maintain strong relationships with current clients
Design sales and marketing strategies for the hotel
Collaborate with management and revenue teams to optimize profitability
Train Sales Associates to align with company sales standards
Create and implement an annual marketing plan to meet sales goals
Benefits
Medical, Dental, and Vision Insurance
Flexible Spending Accounts
Paid Time Off Programs
401K Plan with Employer Match
Hotel Discount Travel Program for employees and families
Access to exclusive discounts in travel and retail
Continued training and development opportunities
Career advancement paths within the company
Full Job Description
We are seeking an experienced Director of Sales. The Director of Sales is responsible for driving overall sales and marketing results across all segments, directing the property Sales Team ensuring goals are achieved. To be successful in this role you will need a thorough understanding of market and industry trends, be a strategic thinker, and possess strong leadership and negotiation skills. In this role, you will be responsible for generating new business and collaborating on strategies to increase occupancy and revenue. The ideal candidate for this role is a highly motivated, energetic, seasoned hospitality sales professional with local market experience.
General Responsibilities:
Direct, lead, coordinate, and supervise Sales Team in all sales related activities.
Grow existing accounts and generate new business to exceed budget and maximize revenue and profits.
Maintain existing account relationships.
Formulate sales and marketing strategies for assigned hotel.
Collaborate with Sales Team, Revenue Management, and Hotel General Manager to maximize profitability and capture group business in all segments including corporate transient business of properties while maintaining guest satisfaction.
Train and support all Sales Associates and ensure they perform in accordance with established Colwen Hotels and brand sales standards.
Set sales strategies to achieve overall property goals for both rate and occupancy.
Create and execute annual marketing plan addressing sales strategy and budget goals.
Understand hotel operations including room types, meeting capacities, services, features, and benefits of assigned properties.
Possess solid knowledge of market conditions and competitors, economic trends, and supply and demand.
Conduct proactive solicitation of new business to achieve revenue goals, including meaningful phone conversations, outside sales calls, site visits, professional email communications, and social media campaigns.
Meet monthly revenue goals for both room and banquet sales.
Achieve personal sales call goals and advise team on meeting assigned goals.
Maintain accurate and up-to-date records of all activity/transactions.
Target accounts, markets, or segments with proactive solicitation and account saturation.
Participate in local networking organizations, community, and industry events while representing Colwen Hotels in a professional manner.
Maintain knowledge of the competition.
Perform other duties as required.
Requirements:
1-2 years Hotel Director of Sales experience
4+ years proven sales record
Proficient in English language
Excellent verbal and written communication skills (grammar, punctuation, spelling)
Excellent interpersonal and customer service skills
Ability to communicate across all levels of the organization
Proven ability to drive the sales process
Able to travel to various local locations for sales call and networking
Excellent listening, negotiation and presentation skills
Strong leader of people
Strategic thinker
Proficient in Microsoft Office Suite or related software
Intermediate to advanced computer skills, familiar with common computer software programs, and ability to learn new software programs
Reliable with the ability to multi-task and work under pressure
Ability to work varied hours
We've got you covered: Benefits & Perks
Medical Insurance with Company-Funded HRA
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Wide-Array of Supplemental Insurance Offerings
Paid Time Off Programs
Employee Assistance Program
401K Plan - Traditional & Roth Options with Employer Match
Hotel Discount Travel Program for Associates & Family
