Build the Future of Lifestyle HospitalityLead the commercial vision for one of the country's most innovative and purpose-driven lifestyle hotels.
The OpportunityThis is more than a traditional Director of Sales & Marketing role. It is an opportunity to shape the commercial future of a brand with purpose. The successful candidate will combine strategic sales leadership, innovative marketing, data-driven decision making, and authentic storytelling to build awareness, create demand, strengthen market share, and deliver exceptional financial performance.
Your Impact- Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, Public Relations, Digital Marketing, Brand Positioning, Business Development, and Distribution to drive sustainable growth and long-term asset performance.
- Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution.
- Build and inspire a high-performing commercial team that embraces proactive selling, marketing innovation, collaboration, accountability, and exceptional customer engagement.
- Champion the Populus brand through compelling storytelling, destination marketing, community partnerships, and experiential programming.
- Provide strategic oversight of third-party marketing, creative, digital, public relations, advertising, and social media agencies while ensuring every initiative supports the Populus brand and commercial objectives.
- Demonstrate strong knowledge of website optimization, SEO/SEM, CRM, paid media, analytics, content strategy, social media, digital distribution, and emerging hospitality technologies and trends.
- Partner closely with Crescent's regional Sales, Marketing, Revenue Strategy, Digital Marketing, and Commercial leaders to leverage enterprise expertise, identify new opportunities, share best practices, and maximize overall commercial performance.
- Partner with Food & Beverage leadership to develop campaigns, activations, and experiences that elevate the guest journey while maximizing total hotel revenue.
- Translate market intelligence, consumer insights, and business analytics into actionable commercial strategies and confidently present recommendations to executive leadership.
Preferred Experience- Five or more years as a Director of Sales & Marketing within a lifestyle, boutique, independent, or upper-upscale hotel is required.
- Demonstrated success driving commercial performance across multiple demand segments.
- Strong background leading integrated sales and marketing disciplines.
- Experience directing third-party marketing, creative, digital, and public relations partners.
- Executive presence with exceptional financial acumen, communication, and presentation skills.
- Passion for lifestyle hospitality, innovation, sustainability, authentic guest experiences, and community engagement.
Why This OpportunityThis is an opportunity to do more than lead Sales & Marketing.
It is an opportunity to shape a brand, inspire a team, influence a destination, and help define the future of lifestyle hospitality.
At Populus, exceptional commercial performance and purposeful hospitality are not competing priorities-they are inseparable.
If you are energized by creating demand, building meaningful partnerships, leading with curiosity, and delivering measurable business results while honoring a brand with purpose, we invite you to help write the next chapter of Populus.
