Director of Sales and MarketingSUMMARYThe Director of Sales and Marketing is responsible for the overall resort-wide revenue and yield strategies, implementation and results including group and transient rooms, group food and beverage, meeting room rental, local catering, outlet, and other revenues. Strategies will include market mix, pricing, status, direct sales, marketing, and acquisition status and results. Maximize profitability for the resort and outstanding quality service for the guests. Accountable to market performance and potential performance as well as budget, forecast, and target goals. Provides leadership to sales team to achieve goals and objectives. Participate in total resort management as a member of the resort's Executive Committee.
ESSENTIAL FUNCTIONS Job duties include although are not limited to:
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.
- Prepare, implement and compile data for the strategic sales plan, monthly report, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
- Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
- Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws.
- Actively participate in sales presentations, property tours and customer meetings. Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested.
- Manage/direct all advertising, public relations and promotional activities.
- Achieve and exceed group budgeted room nights and revenue goals annually.
- Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service.
- Develop and utilize the marketing plan in order to uncover new and potential business.
- Ensure accuracy for forecasting of revenues with most updated information.
- Recruit, direct, manage, train and counsel sales and marketing team.
- Assist Sales/Catering/Conference Services in obtaining necessary customer information and closing business, as requested.
QUALIFICATIONS- Bachelor's Degree is required.
- Five to seven years of sales and marketing leadership in similar sized luxury operation preferred
- Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel and Delphi.
- Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
- Extensive knowledge of sales.
- Ability to assess/evaluate Associates' performance fairly.
- Extensive knowledge of revenue management.
- Ability to recruit, supervise, train and motivate multiple levels of managers.
- Knowledge of hotel and competitive market.
- Ability to analyze data and establish appropriate action plans.
PHYSICAL REQUIREMENTS Must be able to sit at a desk for at least 5 hours per day. Walking and standing are required the rest of the working day. This includes travelling to and from meetings. Length of time of these tasks may vary from day to day and task to task. Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
The pay scale Director of Sales & Marketing is $170,00.00 to $210,000.00. The pay scale is the base salary wage range, exclusive of incentive pay such as commissions, piece rates, gratuities, and the like, that Montage reasonably expects to pay for the position. Please let us know if you have any questions.
