Annual Salary Range: $80,000 - $90,000 / yearJob DescriptionThe Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events-all in close collaboration with the community team to deliver an exceptional and engaging experience.
Essential Duties:Lead Generation & Follow-Up - Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
- Proactively generate and cultivate leads through a minimum of three home visits per week.
- Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
- Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
Tours- Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
- Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.
Sales Strategy & Reporting- Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
- Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
- Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
Sales Expectations- Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
- Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
- Send five personalized OneDay videos each week.
- Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.
Schedule- This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community
Perform other duties as assigned
QualificationsEducation and Experience- Two to four years of college coursework preferred.
- Proven work experience with five to seven years of experience in a similar role.
- Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.
Additional Information- All your information will be kept confidential according to EEO guidelines.
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