Job Summary: The Director of Sales is responsible for the entire sales, marketing and revenue functions of the hotel, including managing the sales team.
Essential Job Functions- Exercise discretion and independent judgement with respect to matters of significance
- Actively participating in the business planning and preparation with emphasis on driving the revenue objectives for the hotel
- Preparation, development and execution of the hotel's budget, sales and marketing team goals and incentive program
- Development of an effective marketing plan with clear objectives and sales goals, per each business segment toward the achievement of budget revenue targets
- Ensuring all brand standards and values are maintained at all times
- Directing and approving the overall travel plans of the S&M team to maximize coverage and revenue potential for the hotel
- Taking a lead position in the hotel's weekly/monthly forecasting meetings, working closely with the revenue management team and strategies to achieve goals/targets
- Use company-wide tools, systems and applications without exception
- Is conversant with revenue management and channel/distribution management, using these tools to support decision-making effectively
- Establishing and reviewing marketing and sales budgets and allocated expenditures to ensure the most effective use of funds available to support business objectives
- Regularly conducting and reviewing business performance and productivity with the team
- Optimizing opportunities in driving business via all available channels/distribution avenues
- Driving sales and marketing initiatives and activities to optimize synergy amongst sister hotels on cross-selling
- Providing feedback through marketing intelligence, to better guide business decisions, both long and short term
- Developing and maintaining close working relationships with all Division Heads and is an active part of the senior management team
- Recruitment, selection, training, and motivating the team within Sales & Marketing Department to realize their potential and to develop individuals for advancement
- Make recommendations for capital improvements to enhance the assets of the company and brand loyalty
Experience and Education:Prior Director of Sales experience
Prior Supervisory experience in hotel sales or related fields
Proficient in Microsoft 365, brand's PMS, Delphi FDC, or similar applications
Minimum High school diploma, GED or equivalent
Associate's degree and five years of progressive experience in hotels or related fields
Bachelor's degree in Business Administration, Hotel and Restaurant Management, or related major preferred
Travel:Up to 75% travel requirement.
Must possess a valid driver's license and reliable transportation and the ability to run off-property errands with minimal notice
