Job Summary:The Complex Director of Sales & Events is responsible for delivering a strategic sales vision, and leadership for the World Equestrian Center. Responsibilities include developing, facilitating and overseeing the sales team, managing existing client relationships while generating new business, and providing expertise on competitive set surrounding sales related activities, tradeshows, and events. This position will also be responsible for hiring, training, leading, motivating and maximizing the performance of the sales team.
The Complex Director of Sales central focus is on direction and development of the sales team and is responsible and accountable for top line revenue with sensitivity to bottom line results for the World Equestrian Center Complex including two hotels, convention center and arenas.
Primary Responsibilities: Profit Management
- Meets or exceeds budgeted REVPAR, ADR & Occupancy levels for the hotel.
- Prepares and manages Center's Annual Marketing plan.
- Prepares departmental budget that correctly reflects the Center's business plan.
- Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
- Knowledgeable in the Center's demand segments, sources of business for each, and balances market segments according to supply and demand.
- Knows the competitive landscape for each market segment.
- Accurately forecasts changes based on changing market conditions and trends (additions to supply, etc.).
Sales Management
- Develops the Center's Sales plan based on the properties position and strengths within each market segment.
- Responsible for appropriate identification of key markets and supporting and deployment of strategies.
- Stays current on industry trends and communicates to appropriate individuals anything that could impact the property directly or indirectly.
- Identifies and maintains constant communications with the Center's key accounts.
- Creates and presents promotional rates, packages, and programs with recommendations on deployment and marketing of these packages.
- Participate in the Center's Executive Committee, which is responsible for strategic planning and leading the Center's team collectively.
- Helps to develop management talent by acting as a mentor for direct reports and actively participates in training of the sales team.
- Adherence to all safety rules and regulations.
- Knowledge and compliance of all Center's policies and procedures described as communicated by management.
- Expert in resort services, amenities, outlets, and all aspects of the business model.
- Maintain confidentiality to always protect the Center and its assets.
- Maintain cleanliness of work area.
- Available for work assignments outside of associate's customary work schedule. This may include evenings, overnight, weekends and holidays as needed.
