Position Overview The Director of Sales & Marketing is a key member of Lake Tahoe Proper's executive leadership team, responsible for driving total revenue performance across all market segments through strategic sales initiatives, brand positioning, and integrated marketing efforts. This role oversees the development and execution of a comprehensive sales and marketing strategy to position Lake Tahoe Proper as a leading luxury destination for discerning travelers, events, and corporate clients.
The ideal candidate is a visionary leader with a strong network in the luxury hospitality market, a proven track record of exceeding revenue goals, and the creativity to elevate the brand experience across all channels.
Key Responsibilities Sales Leadership & Strategy - Develop and implement a results-driven sales strategy that maximizes revenue across all segments: leisure, corporate, group, catering, and wholesale
- Lead, mentor, and motivate a high-performing sales and marketing team to achieve and exceed budgeted goals
- Identify new business opportunities, partnerships, and market trends to drive growth
- Manage key client relationships, luxury consortia partnerships, and top accounts to ensure loyalty and repeat business
- Forecast revenue and market share performance, providing strategic insights to the executive team
Marketing, Branding & Communications - Develop and execute an annual marketing and communications plan that aligns with the hotel's brand positioning and revenue objectives
- Oversee all brand communications, digital marketing, and public relations initiatives to ensure consistent and compelling storytelling across channels
- Partner with the corporate marketing team and external agencies to optimize online visibility, SEO/SEM, social media presence, and CRM campaigns
- Lead the creation of promotional materials, press releases, and digital assets consistent with the hotel's luxury identity
- Curate strategic collaborations, sponsorships, and influencer partnerships that elevate brand awareness in target markets
Revenue Optimization & Analysis - Collaborate with the Revenue Management and Reservations teams to ensure strategic pricing, inventory management, and channel distribution
- Analyze sales performance, market conditions, and competitor data to refine strategy and maintain market leadership
- Prepare and manage the department's annual budget, forecasts, and performance reports
Qualifications & Experience - Bachelor's degree in Business, Marketing, Hospitality Management, or a related field (MBA preferred)
- Minimum 8-10 years of progressive sales and marketing experience in luxury hospitality or high-end lifestyle brands
- Proven track record of achieving sales goals and driving brand performance in luxury markets
- Exceptional leadership, communication, and negotiation skills
- Deep understanding of digital marketing, brand management, and revenue strategies
- Strong network of luxury travel partners, media contacts, and corporate clients
- Highly strategic thinker with the ability to execute at both macro and micro levels
Leadership Profile The ideal candidate is:
- A strategic and data-driven commercial leader
- A creative brand storyteller with strong aesthetic sensibility
- A collaborative partner to operations and ownership
- A relationship builder with strong industry networks
- A disciplined yet entrepreneurial executive who thrives in pre-opening environments
Why This Role Lake Tahoe Proper Resort & Casino represents a rare opportunity to relaunch one of the West's most iconic hospitality landmarks and establish it as the defining luxury resort and social epicenter of Lake Tahoe.
The Director of Sales & Marketing will play a pivotal role in shaping the property's commercial success from day one-crafting its voice, building its demand, and driving its performance for years to come.
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