Director of Sales and Marketing - Amanyara

Develop and execute the annual Sales & Marketing strategy for AMANYARA in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.

Establish clear commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.

Identify and develop new business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.

Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.

Monitor market trends, competitive activity, destination developments, and emerging source markets to identify opportunities for growth.

Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.

Develop and maintain a high-value sales pipeline and ensure appropriate follow-up and conversion strategies.

Establish and maintain relationships with key luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.

Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.

Develop strategic partnerships that enhance awareness, demand, and revenue for AMANYARA.

Monitor sales performance and take corrective action where required to achieve commercial objectives.

Personally manage and cultivate relationships with top-producing accounts and high-value clients.

Develop a structured account management strategy for priority agencies, advisors, operators, and partners.

Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.

Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.

Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.

Develop new luxury market opportunities and identify high-potential feeder markets.

Establish strong relationships with leading luxury travel networks and consortia.

Ensure AMANYARA remains highly visible and appropriately positioned within the luxury travel advisor community.

Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.

Develop and implement an integrated marketing strategy that strengthens AMANYARA’s position as a leading luxury resort in Turks & Caicos.

Ensure all marketing activity reflects Aman’s global brand standards while maintaining the distinctive character and positioning of AMANYARA.

Oversee the development of annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotional initiatives.

Work closely with Aman’s corporate marketing and communications teams to ensure alignment across global channels.

Identify opportunities for targeted digital, social, CRM, email, partnership, and experiential marketing.

Ensure marketing activity is commercially measurable and supports defined business objectives.

Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and other strategic revenue opportunities.

Monitor marketing performance, ROI, customer acquisition, engagement, and conversion.

Ensure accurate and compelling representation of AMANYARA across all relevant digital and third-party platforms.

Partner with corporate and external PR teams to develop and execute a strategic PR and communications plan.

Develop relationships with key luxury travel, lifestyle, design, wellness, business, and international media.

Identify opportunities for editorial coverage, brand partnerships, destination features, interviews, and high-profile placements.

Coordinate media visits, press trips, influencer stays, and other hosted opportunities.

Ensure all external communications are consistent with Aman brand standards and AMANYARA’s positioning.

Identify opportunities to leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.

Ensure effective use of CRM and sales systems to maintain accurate account, contact, lead, opportunity, and production information.

Monitor sales pipeline activity, account production