2-5+ years of experience in sales or marketing in senior housing or assisted living
Strong understanding of care needs for memory care/dementia residents
Excellent interpersonal and communication skills, with CRM proficiency
Familiarity with ADA and Fair Housing regulations
Experience with MS Office Suite, particularly Excel and PowerPoint
Proven track record of exceeding sales and marketing goals
Compassionate approach to handling sensitive family discussions
Responsibilities
Establish relationships with healthcare providers and referral agencies
Handle inquiries and conduct follow-ups to secure move-ins
Conduct engaging tours that highlight community features
Execute marketing campaigns and organize events for awareness
Maintain accurate records in CRM for lead tracking
Monitor competitors to effectively position community advantages
Develop partnerships for ongoing referral networks
Benefits
Medical, Dental & Vision Coverage
Employee Assistance Program for mental health and work/life balance
Flexible Paid Time Off (PTO)
401(k) Retirement Plan with employer match after 90 days
Health Savings Account (HSA) contributions
Various Flexible Spending Accounts (FSA)
Supplemental Insurance Options including life and disability
Legal Insurance for personal needs
Pet Insurance discounts
Employee Discounts for various services and products
Full Job Description
Director of Sales and Business Development
Status: Full-time
Location: Ovation Sienna Hills; 1525 East Ovation Place; Washington, UT 84780
Apply at www.TeamAvamere.com
Job Summary
The Director of Sales and Business Development is responsible for driving census growth in Villas, Independent Living, Assisted Living, and Memory Care. The Director of Sales and Business Development drives census growth by building community relationships, outreach plans, events, and managing leads and resident experience. This position focuses on effectively building relationships with prospective residents and families, as well as outside referral sources. Works closely with sales leaders to help build and execute sales, outreach, events, and marketing strategies. They network with healthcare providers, conduct tours, and follow up with families to increase move-ins and drive occupancy. Key responsibilities include managing CRM systems, hosting events, and highlighting the community's value to prospective residents while owning the elevated brand standard of the resident experience.
Essential Duties and Job Responsibilities
Outreach & Networking: Establish relationships with doctors, discharge planners, senior centers, and referral agencies to build a steady pipeline of referrals.
Lead Management & Sales: Handle inbound inquiries, conduct phone outreach, and follow up with prospects to schedule tours and secure move-ins.
Tours & Presentations: Conduct engaging, personalized tours and home visits that showcase the community's lifestyle, services, and value.
Growth Strategies: Execute marketing campaigns and host on-site/off-site events designed to raise community awareness.
Database Management: Maintain accurate records in a CRM system to track lead status and monitor outreach efficiency.
Market Awareness: Monitor competitor offerings to effectively highlight the community's unique advantages.
Lead Generation & Outreach: Execute outbound campaigns via phone, email, and social platforms like LinkedIn to identify prospective residents and their families.
Relationship Management: Build trust with potential residents through personalized outreach and guiding them through the initial sales process.
Community Networking: Develop partnerships with local healthcare providers, senior centers, and discharge planners to establish a steady referral network.
Event Coordination: Assist in planning and hosting community events and tours designed to showcase the facility to prospects and partners.
Data & CRM Management: Maintain accurate records of all outreach activities, prospect interactions, and occupancy status within a lead management database.
Competitor Analysis: Monitor local competitors to effectively communicate the unique value and benefits of your specific community
Other duties as assigned.
Requirements
Requirements and Qualifications
2-5+ years of successful sales or marketing experience, preferably within senior housing, assisted living, or memory care.
Strong understanding of the aging process, the specific care needs of memory care/dementia residents and assisted living regulations.
Strong interpersonal, networking, and communication skills are essential, alongside proficiency in CRM Software.
Familiarity with state and federal regulations, including ADA and Fair Housing regulations.
Experience with MS Office Suite (Excel, Word, PowerPoint)
Proven experience of sales and marketing success in exceeding business financial goals via sales and marketing.
Exceptional interpersonal, public speaking, and active listening skills, with the ability to handle delicate family conversations with compassion.
Maintain confidentiality of all resident care information.
A genuine desire to improve the quality of life for seniors.
Create and uphold an atmosphere of warmth, patience, enthusiasm, and a calm and cheerful environment.
Strong interpersonal and persuasive skills for conducting tours and making follow-up calls.
Some roles require flexibility for evening or weekend hours to accommodate prospect schedules.
Benefits
At Ovation, we believe caring for others starts with caring for our own teams. Our benefits are designed to support your well-being, growth, and peace of mind-so you can focus on making a difference every day.
Employees are Benefits-eligible at 30+ hours/week. Coverage begins the 1st of the month following hire
Medical, Dental & Vision Coverage - Regence medical plans (PPO & HDHP), Delta Dental (with orthodontia), and VSP vision
Employee Assistance Program (EAP) - Free, confidential support for mental health, stress, family needs & work/life balance (Canopy)
Paid Time Off (PTO) - Flexible PTO program combining vacation, sick, and holiday time
Paid Holidays - Six recognized holidays, with premium pay for eligible hourly employees
401(k) Retirement Plan - Available after 90 days, with discretionary employer match
Health Savings Account (HSA) - Employer contributes up to $600/year for HDHP participants
Flexible Spending Accounts (FSA) - Medical, Limited, Dependent Care, and Commuter options
