WHAT ARE WE LOOKING FOR?We're looking for a Director of Product Marketing!
Are you a strategic marketing leader who knows how to turn complex technology into compelling market stories? Join our team and help shape product positioning, drive go-to-market strategy, empower sales, and accelerate business growth.
Bring your vision. Make an impact. Help define what's next.
You drive go-to-market strategy and support sales across Hospitals, CROs and Sponsors, Networks, Sites and AMCs, leading the product marketing function. This leadership role is instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Marketing, Product, and Sales to hit business objectives.
WHAT WILL YOU BE DOING?- Lead Go-to-Market: Lead the go-to-market strategy for products, including target market definition, messaging, enablement, positioning, ICPs, and personas.
- Shape the Roadmap: Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
- Drive Revenue with Sales: Partner with Growth Marketing, Sales, and Customer Success teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
- Partner with growth marketing to align the channels and programs that reach target audiences with intended messages, engagement, and conversions
- Build the Collateral: Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
- Lead Thought Leadership: Establish thought leadership in the industry through content development, public speaking, and media contributions with marketing and communications teams.
- Voice of the Customer: Identify critical customers and progress to drive case studies, stories, speaking, and customer champions to fuel new logo growth as well as customer expansion strategy.
- Competitive Intel: Own competitive intelligence, track positioning, pricing and product moves, and turn that into battlecards, win/loss insights and objection handling that help sales win deals
- Enabled the Sales and CS Team: Support training and enablement, working with internal L&D teams to develop training systems and curriculum
WHAT DO YOU NEED?- 7+ years of experience in product marketing, including leading a team, with a strong preference for experience marketing to healthcare systems, pharma, or hospitals.
- Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
- A proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
- Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
- A passion for technology and innovation, with a deep understanding of market trends and customer needs.
- The ability to thrive in a fast-paced, high-growth environment, navigating with confidence and adaptability.
WHAT IS IN IT FOR YOU?- The company sponsors health insurance, long-term disability, and life insurance.
- Unlimited Paid Time Off.
- 10 paid Holidays.
- Paid Parental Leave.
- Work Anniversary Bonus.
- Participation in the Employee of the Quarter Program.
- Monthly $100 Connectivity Stipend Reimbursement.
- RealTime matches employee 401K contributions at 100% of the first 3% invested and 50% of the next 2% invested.
All successful candidates must complete and pass reference and background checks.
The desired salary must be indicated for the application to be considered.
The pay rate is commensurate with experience and is determined on an individual basis after an interview has occurred.
