Position: Director of Product MarketingLocation: Valley Green, PA or Chicago, ILAmphenol High Speed Products Group is the market leader for high speed, high bandwidth electrical connectors for the Telecom/Datacom market (Mobile Networks, Storage, Servers, Routers, Switches, etc.). Our products help to enable the electronics revolution and remain a key enabler for all the major Tier 1 OEMs globally. We have design, sales, and manufacturing locations globally and are currently seeking a Director of Product Marketing to join our Backplane OverPass business unit.
The Backplane OverPass Solutions Business Unit develops high-speed, high-bandwidth interconnect solutions for AI, cloud, networking, server, storage, and data-center platforms. Its portfolio includes advanced connectors, and flyover cable assemblies that move signals off traditional PCB traces to improve signal integrity, reduce loss and heat, and support next-generation system architectures. The business partners globally across engineering, manufacturing, sales, and customers to deliver scalable connectivity solutions for leading technology companies.
The Director of Product Marketing is responsible for leading and managing a geographically dispersed team across Product Management, Sales Operations, Customer Service, and Marketing functions. This role is pivotal in driving business growth through strategic marketing initiatives, product roadmap development, and effective cross-functional collaboration. By aligning efforts across Engineering, Sales, and Operations, the Director will enhance market share and ensure long-term profitability for the Backplane OverPass business unit.
RESPONSIBILITIES: Strategic Marketing and Sales Planning - Develop and implement comprehensive marketing and sales strategies to achieve business objectives and revenue targets.
- Forecast market demand and identify growth opportunities in alignment with business goals.
- Conduct competitive analysis to adapt marketing strategies to dynamic market conditions.
- Monitor and evaluate the effectiveness of marketing and sales plans, adjusting as needed to maximize impact.
Product Management and Roadmap Development - Define and manage the new product roadmap in collaboration with Development Engineering to meet market demands.
- Oversee the product lifecycle from conception to commercialization, ensuring timely delivery and customer satisfaction.
- Identify opportunities for product innovation and differentiation in the I/O Connector market.
- Collaborate with cross-functional teams to ensure alignment between product development and market needs.
Pricing and Positioning Strategy - Develop pricing models and strategies that maximize profitability while ensuring competitive market positioning.
- Establish and refine value propositions for key product lines to enhance customer appeal.
- Analyze market data and customer feedback to adjust pricing and positioning strategies as required.
- Drive initiatives to capture and grow market share in alignment with long-term business objectives.
Customer Engagement and Account Management- Lead Account Management and Customer Service teams to deliver exceptional customer experience.
- Build strong relationships with key customers to understand their needs and drive tailored solutions.
- Oversee contract negotiations and ensure successful closure of key agreements.
- Develop and implement processes to improve customer retention and loyalty.
Marketing Communications and Branding- Oversee the creation and execution of advertising, promotions, and communication strategies across print, online, and electronic media.
- Ensure consistent corporate branding across promotional materials, campaigns, and events.
- Measure the effectiveness of marketing campaigns and optimize for greater impact.
- Manage external vendors and partnerships to deliver high-quality marketing deliverables.
Market Research and Competitor Analysis - Conduct in-depth market research to identify trends, opportunities, and potential risks.
- Analyze competitor products, sales strategies, and marketing initiatives to inform business decisions.
- Adjust marketing strategies based on changing market dynamics and emerging trends.
- Present actionable insights and recommendations to executive leadership to drive strategic direction.
Leadership - Develop and deliver comprehensive reports on demand management, customer service performance, and account management metrics for executive leadership.
- Utilize data-driven insights and analytics to identify trends, risks, and opportunities, providing recommendations for strategic decisions.
- Leverage analytics to interpret customer data, trends and forecasts.
QUALIFICATIONS: - Bachelor's degree in Engineering required, MBA in Marketing or Finance preferred
- 10+ years' experience in technical product management or technical marketing leadership
- Industry and customer knowledge of Telecom/Datacom market segments (Mobile Networks, Storage, Servers, Routers, Switches, etc.)
- Well organized and comfortable working in a matrixed environment with ability to communicate effectively with cross functional, geographically dispersed and culturally diverse marketing, engineering, quality and manufacturing teams, vendors and customers
- Demonstrated ability to conduct detailed financial analysis
- Skilled at customer relations; strong business planning and implementation skills
- Demonstrated ability to establish clear performance expectations and coach staff towards success
- Strong verbal, written, and presentation communication skills; ability to persuade and negotiate on sales, service, contract, and other business matters; Strong "selling" skills
- Demonstrated executive-level management skills; well versed in culture and policy development
- Ability to foster morale and motivate performance
- Willingness and ability to travel domestically and internationally up to 50%.
