Director of Product Management, Measurement and InsightsIntroduction to the Team:
EG Advertising (EGA) is Expedia Group's advertising business, helping travel brands connect with travelers throughout their journey. EGA spans ad formats, marketplace and auction dynamics, targeting, and measurement, powering advertising experiences across Expedia, Hotels.com, Vrbo, and other EG brands. Join us to help shape how advertising evolves across one of the world's largest travel platforms.
Advertisers choose, and stay with, the platforms they can trust to prove results. We're hiring a Director, Product Management to lead our Measurement and Insights pillar, owning how Expedia Group Advertising (EGA) measures, attributes, and explains advertiser performance across Sponsored Listings, Accelerator, and Display. This role reports into EGA Advertising Product and leads a team of five product managers.
In this Role You Will:
- Own the strategy and roadmap for EGA's measurement and insights portfolio, making credible, independently verifiable measurement a core reason advertisers choose and stay with EG.
- Lead, coach, and grow a team of five product managers, setting priorities and clearing the way for their execution.
- Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, Disply and other advertising channels, using richer traveler intent signals to explain the path to conversion.
- Enhance and mature EGA’s incrementality framework, building on established randomized controlled tests, conversion-lift studies, and modeled approaches where controlled experiments are not feasible.
- Lead advertiser coaching and optimization, turning performance data into benchmarks, recommendations, and next best actions that help advertisers improve campaigns and grow spend with a single click.
- Define the strategy for agentic analytics, enabling advertisers and internal teams to ask questions in natural language and get trustworthy, explainable answers and automated insights.
- Expand clean-room and partner connectivity so advertisers can combine EG data with their own first-party data and measurement tools in a privacy-safe way.
- Build the roadmap toward industry accreditation, strengthening methodology and documentation.
- Develop traveler, segment, and market insights offerings that turn EG's first-party travel intent data into value for advertisers.
- Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align one roadmap, ensure new features launch with defined success metrics and reporting, and translate measurement improvements into advertiser growth.
- Represent the pillar in cross-functional planning, roadmap reviews, and executive updates, translating technical tradeoffs into clear business impact.
Minimum Qualifications:
- 10+ years of product management experience with a Masters degree or 12+ with a bachelor's degree owning a product area end-to-end in a high-growth or marketplace business; or equivalent professional experience.
- 5+ years of experience managing and developing a team of product managers.
- Deep understanding of attribution methodologies, experimentation, and incrementality, with the judgment to balance rigor against what is practical for advertisers.
- Familiarity with data platforms, clean rooms, and privacy considerations such as consent and data-governance constraints.
- A track record of aligning many stakeholders, including engineering, data science, legal, and commercial teams, around a single roadmap.
- Excellent written and verbal communication skills, with experience presenting to senior leadership.
Preferred Qualifications:
- Experience leading advertising measurement, attribution, analytics, or data products, including unified reporting and cross-channel insights.
- Track record of operating measurement and insights products at scale across multiple advertising formats, channels, markets, or brands.
- Experience establishing methodological standards, documentation, privacy-safe partner connectivity, or industry accreditation programs.
- Experience turning performance data into benchmarks, recommendations, next best actions, and optimization experiences that drive advertiser growth.
- Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including agentic analytics that deliver explainable, automated insights.
The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Chicago is $208,000.00 to $291,500.00. Employees in this role have the potential to increase their pay up to $333,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at .
