5+ years of casino marketing experience, with 3+ years in management, ideally in player development.
Proven leadership skills managing teams of 10 or more.
Strong verbal and written communication abilities.
Exceptional customer relations skills, adept at resolving conflicts.
Proficient in player tracking systems and advanced Microsoft Word and Excel.
Analytical skills to interpret customer data for marketing decisions.
Ability to secure necessary work authorization per gaming regulations.
Responsibilities
Manage the Player Development Department to enhance high-end player engagement.
Drive growth and retention of high-end players through strategic initiatives.
Oversee reinvestment programs and monitor compliance with comp guidelines.
Train and supervise Hosts and VIP Services staff to ensure top-tier service.
Implement programs to strengthen staff-customer relationships through outreach.
Coordinate VIP events and manage room blocks for qualified players.
Provide insights to senior management on customer preferences and trends.
Benefits
Comprehensive health and wellness programs.
Opportunities for professional development and training.
Employee discounts and perks related to gaming and hospitality.
Flexible scheduling options to promote work-life balance.
Full Job Description
Responsible for the overall management of the Player Development Department including the growth and tracking of tiered card players.
Direct responsibility for growth and defection of high-end players.
Oversee reinvestment rate and programs for high-end players.
Establish and execute department policies and objectives in an effort to grow new and existing players.
Supervise, schedule and train Hosts and VIP Services.
Monitor the use of complimentary services by staff and remain within established comp guidelines.
Work with sister properties to support VIP activities.
Implement programs to build staff/customer relationships including regular telemarketing and written correspondence.
Establish contact quotas and measure staff activity.
Achieve goals for reactivation of defected players.
Generate an increase in high-end players within the player database.
Create programs aimed at increasing rated play among mid to high-end players.
Oversee property's VIP program and make recommendations for changes as needed.
Establish procedures to obtain and record information on customers for monthly activity reports.
Communicate information concerning credit policies to customers.
Plan and coordinate VIP player events.
Oversee VIP room blocks and ensure qualified players are offered appropriate programs.
Provide feedback to senior management on customer preferences and expectations.
Work as a team with slot operations and table games personnel to grow hi-worth customer segment.
Assist property management in creating new marketing programs.
Follow established procedures to obtain and record addresses and phone numbers on new customers and maintain customer records for monthly host activity report
Qualifications
Minimum of five (5) years previous casino marketing experience required with a minimum of three (3) years of management experience preferably in player development.
Strong employee management skills with prior experience managing groups of 10 or more individuals.
Excellent verbal and written communication skills.
Excellent customer relations' skills required with the ability to handle difficult guest situations.
Computer literacy required with working knowledge of player tracking systems and a high skill level in Microsoft Word and Excel.
Ability to analyze customer information and make appropriate decisions related to marketing and complimentary.
Ability to obtain appropriate work authorization per gaming regulations.
Other Duties as assigned by Management
About Boyd Gaming Corporation
Boyd Gaming Corporation, together with its subsidiaries, operates as a multi-jurisdictional gaming company. It operates through three segments: Las Vegas Locals, Downtown Las Vegas, and Midwest & South. The company owns and operates 29 gaming entertainment properties located in Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania. Its portfolio includes hotels, casino, breweries, resorts, and spa. Boyd Gaming Corporation was founded in 1975 and is headquartered in Las Vegas, Nevada.
