7+ years of experience in paid social media buying (Meta/TikTok) or growth marketing leadership
Expertise in analyzing CPM, CTR, CR, and CPA metrics
Proven track record managing six-figure to seven-figure monthly ad budgets
Strong understanding of creative performance as a targeting strategy
Technical knowledge of data triangulation using tools like Triple Whale, Northbeam, or GA4
Responsibilities
Oversee media buying strategy for aggressive DTC brands and budgets
Shift focus from Platform ROAS to Marketing Efficiency Ratio to ensure real profits
Architect scaling structures to enable 10x spend without raising CPA
Implement A/B testing protocols for audiences and ad strategies
Diagnose and rectify funnel inefficiencies quickly
Act as a liaison to the Creative Department to inform content strategy based on data
Manage and mentor a team of Media Buyers, ensuring consistent performance standards
Benefits
Manage millions in ad spend that directly affects the P&L
Work at the forefront of AI and Creative Performance
Join a fast-moving team that prioritizes continuous testing and innovation
Be part of a diverse culture that values individual contributions and celebrates achievements
Full Job Description
What You'll Do
1. Own the Growth Engine
Oversee the media buying strategy for high-velocity DTC brands, managing aggressive monthly budgets while maintaining efficiency.
Shift the focus from "Platform ROAS" (vanity metrics) to "MER" (Marketing Efficiency Ratio) and "Contribution Margin." You care about real profit, not just what Facebook claims it generated.
Architect complex scaling structures that allow us to 10x spend without tanking CPA.
2. Scientific Media Buying
Implement rigorous A/B testing protocols for audiences, bid strategies (Cost Caps vs. Lowest Cost), and landing pages.
Master the technical side of growth: CAPI integrations, pixel hygiene, offline conversion tracking, and multi-touch attribution.
Diagnose funnel leaks instantly. If the CTR is high but the Conversion Rate is low, you know exactly which lever to pull.
3. Feed the Creative Loop
Act as the "Truth Teller" to the Creative Department. You will provide the hard data that dictates what the studio shoots next.
Identify "Winner" creatives early and build specific scaling campaigns around them to maximize their lifespan.
Spot fatigue before it happens. You know when an ad is dying days before the ROAS drops.
4. Team Leadership & Accountability
Manage, mentor, and audit a team of Media Buyers. You are responsible for their pacing, their errors, and their wins.
Standardize the "High Scale Way" of media buying-creating SOPs that ensure every account is managed with the same level of rigorous precision.
Lead client performance reviews, translating complex data into a simple narrative: "Here is how much money we made you this week."
How You'll Be Measured (KPIs)
MER (Marketing Efficiency Ratio): Total Revenue divided by Total Ad Spend.
Spend Scale: Ability to increase budget month-over-month while holding CPA stable.
Retention: Client LTV and contract renewals based on performance.
Team Accuracy: Zero pacing errors (overspending/underspending budgets).
Who You Are
1. The "Quant" Marketer
7+ years of experience in paid social media buying (Meta/TikTok) or growth marketing leadership.
You dream in spreadsheets. You understand the relationship between CPM, CTR, CR, and CPA better than anyone else in the room.
2. A High-Volume Scaler
You have experience managing monthly ad spend in the 6-figure and 7-figure range. $500/day budgets don't scare you; they bore you.
You understand that "Creative is the new Targeting," and you know how to structure ad accounts to let the creative do the heavy lifting.
3. A Technical Operator
You aren't afraid of the backend. You understand how iOS14+ changed the landscape and you know how to triangulate data using tools like Triple Whale, Northbeam, or GA4 to find the truth.
You are calm under pressure. When an ad account gets disabled or a pixel breaks, you fix it.
Perks & Benefits
Competitive Compensation: $80,000-100,000/year.
High-Impact Work: Manage millions in ad spend for high-growth DTC brands where your decisions directly impact the P&L.
Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.
Department Strategy & Account Locations Los Angeles HQ
