The Role
We're hiring a Director of Performance Marketing & Growth to personally own paid acquisition performance for our flagship client, using AI and automation as the primary lever for scale - not headcount.
This is a hands-on role. You will be in the accounts, in the data, and in the numbers - not just reviewing dashboards or managing an agency relationship. You'll be accountable for the results, and for building the playbook that lets this model expand beyond one client.
What you'll do
- Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget
- Drive core performance metrics - CPA, ROAS, acquisition cost, revenue - and own the outcomes, not just the reporting
- Scale paid acquisition volume while holding or improving unit economics - growth without degrading efficiency is the mandate
- Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors
- Take accountability for SEO strategy and results in partnership with technical specialists - you don't need to be a technical SEO expert, but you own the outcome
- Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms
- Work directly with leadership to translate one proven account into a repeatable, expandable platform
What you bring
- Roughly 6-12 years of total experience, ideally at the Senior Manager or Director level - we're looking for someone still close to the work, not a career executive several steps removed from it
- A track record of personally managing $3M+ per year in paid digital spend
- Hands-on ownership of Google Search/PPC - not just agency oversight
- Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles
- Demonstrated ability to scale paid acquisition while maintaining or improving economics
- Real, applied experience using AI or automation to improve marketing performance - not just familiarity with the concept
- Active, hands-on PPC work within the last 3 years
- A stable track record - we look closely at tenure patterns and want to understand the story behind any short stints
- Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies
What Success Looks Like
- Connects advertising spend directly to qualified cases and business outcomes.
- Moves quickly, tests continuously, and makes decisions using data.
- Reduces wasted spend and improves lead quality.
- Operates independently without relying on agencies or large teams.
Firm Philosophy
We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us and experience a remarkable work environment at our law firm.
Our Core Principles
- Excellence Always
- Only the Best
- Failure is Not an Option
- We All Take Out the Trash
- Run the Firm Like a Business
