What does success look like in this position?
The Director of Paid Advertising, reporting to the President, leads Big Leap's paid media strategy and execution. This role oversees innovation, team development, client relationships, and internal process improvements. Success means building a high-performing team, delivering strong client results, and advancing our paid media offerings.
Essential Functions
- Align paid media strategy with the goals of Big Leap and its clients in close partnership with internal teams.
- Lead innovation in paid media, guiding strategy, reviewing campaigns, and mentoring team members.
- Grow and retain top-performing client accounts by addressing key challenges, sharing insights, and highlighting our unique value.
- Partner with the Client Success team to drive results and identify opportunities for account growth.
- Collaborate across departments-sales, product, creative, and fulfillment-to explore new channels and client success strategies.
- Oversee and refine departmental processes to boost efficiency, effectiveness, and scalability
- Leverage data analysis to inform strategy and optimize performance across platforms such as Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce-focused advertising channels, using analytics tools like GA4, Looker Studio, and Excel
So, what does the day-to-day look like for the Director of Paid Advertising?
This role is immersive and dynamic, which means that every day will be different. However, at its core, you'll be responsible for:
- Report on product KPIs & goals, with particular attention to paid social and ecommerce performance metrics such as ROAS, CAC, and conversion rates.
- Coordinate delivery of a superior product to client services and Big Leap clients.
- Work with client services and product teams to develop and help train on client strategy, roadmap execution, and large initiative planning.
- Drive innovation and best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms like TikTok.
- Interact with internal peers and/or Managers to exchange pertinent data and information related to projects.
- Client relationship duties and responsibilities as needed.
- Other duties as assigned.
This job might be a fit if you have:
- 5+ years of experience in paid media account management or strategy, with strong expertise in paid social advertising (Meta, TikTok), particularly for ecommerce brands, as well as search advertising (Google Ads, Bing Ads), LinkedIn, display, and programmatic.
- Demonstrated expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance optimization, with an understanding of ecommerce metrics such as ROAS, CAC, and conversion rates.
- Proficient experience in managing a team.
- A minimum of 2 years of experience in an Agency environment or similar fast-paced setting is critical.
- Ability to successfully manage and move forward multiple projects at the same time.
- Experience in client-facing and client-relationship scenarios and duties.
- Must be able to read, write, and speak English. Some projects may require advanced skills in each area.
- Prompt and regular attendance is required.
