We9re looking for a Director of Membership to lead and grow our membership business across Apartment Therapy and The Kitchn. This is a hands-on leadership role for someone who has run a membership or subscription program and is excited to take ownership of an emerging, high-potential part of our business. You9ll begin by leading our existing Kitchn membership program - owning its performance, deepening member engagement, and sharpening the offering through the first half of the year. From there, you9ll help shape and launch a membership program for Apartment Therapy, defining what membership means for a home and design audience. Membership is a growing, incremental part of our revenue strategy, and we believe it can become a meaningful share of the business over time. You9ll own that opportunity - the strategy, the P26L, and the day-to-day execution - reporting directly to our Founder 26 CEO, with a close working partnership with our editorial leadership.
Responsibilities- Own the membership P26L across both brands, with clear goals, forecasting, and performance tracking
- Lead the existing Kitchn membership program - driving acquisition, engagement, conversion, and retention
- Define and launch a new membership offering for Apartment Therapy, in close partnership with editorial and product
- Build a data-driven roadmap of tests and initiatives across the full member lifecycle: onboarding, conversion, renewal, win-back, and reactivation
- Analyze member behavior and churn drivers, and translate insight into prioritized action
- Partner cross-functionally with editorial, product, marketing, and analytics to deliver a seamless member experience
- Clearly articulate the value of membership to both prospective and existing members
- Build and lead a small team, starting with one direct report and growing as the program scales
Requirements- 6-8+ years of experience in membership, subscription, or audience-revenue roles, including time running a membership or subscription program
- A background in media, publishing, or content
- A strategic operator9s mindset - comfortable owning a P26L and setting direction, while staying close to execution
- Strong analytical skills and a genuine test-and-learn instinct; fluency with subscription metrics and lifecycle data
- Proven ability to lead cross-functional work and align partners without relying on direct authority
- Genuine affinity for our subject matter - homes, design, food, and the way people live
- Experience launching a membership or subscription program from the ground up is a plus
- Ability to work from our NYC headquarters on a hybrid schedule, at least 2x per week
Budgeted Salary: $150,000 - 175,000 annually
The above represents the expected salary range for this role. Ultimately, compensation is determined by level of experience and other job-related factors.
