Job Title: Director of MarketingFLSA Status: Non-exemptDepartment: MarketingReports to: VP of MarketingPosition Summary:The Director of Marketing is responsible for managing and coordinating marketing projects, overseeing creative development, and ensuring the consistent execution of Vanguard Furniture's brand standards. Working closely with the Vice President of Marketing, this position provides creative direction, manages projects from concept through completion, and coordinates outside freelancers and vendors to deliver high-quality marketing materials that support the company's goals and brand identity.
Position Responsibilities- Manage and oversee marketing projects from initial concept through final execution, ensuring deadlines, quality standards, and project objectives are met.
- Serve as the creative lead for marketing initiatives, providing direction on design, content, branding, and overall visual presentation.
- Work collaboratively with the Vice President of Marketing to execute marketing strategies, initiatives, and departmental priorities.
- Coordinate and manage outside freelancers, designers, photographers, agencies, and other creative vendors.
- Assign projects to external creative partners, communicate expectations, review deliverables, and ensure timely completion.
- Oversee the development and production of marketing materials, including digital content, print collateral, advertising, promotional materials, and other branded assets.
- Ensure consistency in brand identity, messaging, and visual standards across all marketing materials and platforms.
- Manage project timelines, prioritize assignments, and coordinate resources to ensure efficient workflow and successful project completion.
- Review creative concepts, designs, and materials to ensure accuracy, quality, and alignment with company standards.
- Collaborate with internal departments, including Sales, Merchandising, and other teams, to coordinate marketing needs and project requirements.
- Provide creative direction and project coordination for product launches, showroom initiatives, marketing campaigns, and special events.
- Maintain effective communication with internal stakeholders and external vendors regarding project status, deadlines, and expectations.
- Identify opportunities to improve creative processes, project efficiency, and the overall quality of marketing materials.
- Assist the Vice President of Marketing with the implementation of marketing initiatives and special projects.
- Perform additional duties and responsibilities as assigned.
Position Requirements- Previous experience in marketing, creative direction, project management, or a related field.
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
- Experience coordinating and managing outside freelancers, creative vendors, and agencies.
- Strong understanding of branding, design principles, and marketing communications.
- Ability to provide creative direction and evaluate marketing materials for quality and brand consistency.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to maintain high standards of accuracy and quality.
- Ability to work collaboratively with executive leadership, internal departments, and external partners.
- Strong problem-solving skills and ability to adapt to changing project needs.
- Knowledge of digital and print marketing processes and creative production.
- Experience in the furniture, home furnishings, or interior design industry preferred.
General Sign-Off The employee is expected to adhere to all company policies and to act as a role model in the adherence to policies. I have read and understand this explanation and job description. Signature: Date: