Director of Marketing-US Specialty Animal Health Products

Reports to: VP of Marketing

Position Summary

The Director of Marketing is the senior marketing leader for an assigned U.S. animal health portfolio. This leader sets brand strategy, positioning, and growth plans for priority brands, aligned with overall business objectives. The Director partners with Sales, Medical Affairs, Regulatory, Market Access, Finance, and Supply Chain to turn strategy into commercial execution, including product launches and growth initiatives. The role owns or contributes significantly to revenue, market share, and profitability goals. It also manages marketing budgets and reports performance to senior leadership

Compensation & Benefits

• Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
• Competitive base salary with performance-based bonus opportunity
• Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
• Generous paid time off, paid holidays, and parental leave
• Fitness and tuition reimbursement programs

Essential Duties & Responsibilities

• Marketing & Brand Leadership
  • Develop and execute the U.S. marketing strategy for assigned animal health portfolio(s), aligned with overall business objectives.
  • Serve as the senior marketing owner for designated priority brands, with accountability for brand strategy, positioning, differentiation, growth plans, and lifecycle management.
  • Lead annual brand planning, including market assessment, customer segmentation, competitive analysis, business objectives, strategic priorities, and tactical plans.
  • Identify and capitalize on market opportunities, emerging trends, unmet customer needs, and competitive threats.
  • Develop strategies to maximize product adoption, customer value, revenue growth, and profitability.
  • Translate market research, customer insights, sales data, and competitive intelligence into clear commercial strategies.
  • Establish and monitor key brand performance metrics and adjust strategies based on business results.
• People Leadership & Product Management
  • Directly manage and develop Product Managers, providing strategic direction, coaching, prioritization, and performance management.
  • Set clear objectives, priorities, decision rights, and performance expectations for Product Managers and other marketing team members.
  • Build the capabilities of the marketing organization through coaching, mentoring, talent development, and succession planning.
  • Ensure Product Managers develop high-quality brand strategies and execute effectively against agreed business priorities.
  • Foster a collaborative, results-oriented marketing culture that encourages innovation and customer-focused decision making.
• Commercial & Cross-Functional Leadership
  • Partner closely with sales leadership, marketing operations and medical affairs to translate marketing strategy into effective commercial execution and field force engagement.
  • Lead cross-functional teams involving Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions.
  • Serve as a senior marketing representative on major business initiatives, product launches, and strategic projects.
  • Ensure alignment between marketing strategy, customer needs, field execution, and financial objectives.
  • Develop compelling sales and customer-facing materials, campaigns, programs, and other commercial resources.
  • Lead or support new product launches, indications, line extensions, partnerships, and other growth initiatives.
• Business & Financial Management
  • Own or contribute significantly to brand and portfolio revenue, market share, and profitability objectives.
  • Develop annual marketing budgets and ensure effective allocation of resources across brands and initiatives.
  • Analyze financial and commercial performance and identify actions to improve business results.
  • Build business cases and recommendations for investments, new opportunities, and portfolio priorities.
  • Communicate brand and portfolio performance, risks, opportunities, and recommendations to senior leadership.
• Market & Customer Insight
  • Develop a deep understanding of veterinarians, pet owners, distributors, online retailers, and other relevant animal health customers.
  • Leverage primary and secondary market research to identify customer needs and growth opportunities.
  • Monitor competitive activity, market dynamics, pricing, treatment trends, and changes in the animal health environment.
  • Ensure customer insights are incorporated into brand strategy and commercial execution.

Safety Responsibilities

• Follow all company safety policies and procedures.
• Participate in required safety training.
• Report unsafe conditions, near misses, and incidents promptly.

Required Qualifications:

• Education:
  • Bachelor's degree in Marketing, Business, Animal Science, Life Sciences, or a related field; advanced degree preferred.
• Experience:
  • 10+ years of progressive marketing, commercial, or brand management experience, preferably within animal health, pharmaceuticals, biotechnology, or another related industry.
  • Demonstrated experience managing and developing marketing professionals, including at least 5 and ideally 7+ years of direct leadership of Product Managers.
  • Proven success developing and executing brand strategies that deliver measurable business results.
  • Experience leading cross-functional teams and influencing senior stakeholders.
  • Strong commercial and financial acumen with the ability to connect marketing activities to revenue and profitability.
  • Experience with product launches, lifecycle management, market development, and customer segmentation.
  • Strong analytical (demonstrated through documented comprehensive plans over multiple years), strategic planning, communication, and presentation skills -.
  • Ability to balance strategic portfolio leadership with hands-on ownership of important brands.
  • Willingness to travel up to 30% of the time

Leadership Competencies

• Strategic and commercial mindset
• Strong people leadership and talent development
• Customer-centric decision making
• Brand and portfolio management expertise
• Cross-functional influence and collaboration
• Financial and business acumen
• Data-driven decision making
• Executive communication
• Ability to prioritize and execute in a complex environment
• Entrepreneurial mindset and bias toward action

Success in the Role

Success will be measured by the ability to:

• Deliver growth and profitability across the assigned portfolio.
• Strengthen the performance and strategic capabilities of key brands.
• Successfully lead and develop Product Managers into high-performing marketing leaders.
• Improve market share, customer adoption, and brand equity.
• Successfully execute major product launches and strategic initiatives.
• Create strong alignment between Marketing, Sales, and cross-functional partners.
• Establish a high-performing, accountable, and collaborative marketing organization.

Work Environment & Culture

PBI-Gordon Companies offers a collaborative, employee-owned environment where accountability, partnership, and continuous improvement are valued. Team members are encouraged to contribute ideas, develop professionally, and grow their careers alongside the business.

Ready to Apply?

If you're passionate about brand leadership and lifecycle management, developing and coaching Product Managers, and using market insights to accelerate revenue and profitability, we'd love to hear from you.

Apply today to join an employee-owned organization that values collaboration, commercial excellence, and long-term growth through employee ownership.

PBI-Gordon Companies and its subsidiaries are proud to offer a comprehensive benefits package to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. (Note: Interns do not qualify for eligibility.)

Medical Insurance

We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options.

Dental Insurance

Choose from two voluntary dental plans that are designed to help protect you and your dependents' oral health.

Vision Insurance

Our voluntary vision insurance plan is designed to help protect you and your dependents eye health. Coverage is available for eye exams, frames, lenses, and contact lenses. Employee owners are responsible for 100% of the cost of this plan.

Life Insurance with Accidental Death & Dismemberment (AD&D)

We offer a company-paid $50,000 life insurance policy with AD&D. You also have the opportunity to purchase additional life and AD&D insurance for yourself, your spouse and/or your dependent children. The cost for this coverage is based on the amount you elect and your age.

Short- and Long-term Disability

Our company-paid short-term and long-term disability plans to provide income replacement in the event you are not able to work due to illness or injury. Short-term disability will provide 70% income replacement up to $1,350 per week and long-term disability will provide 60% income replacement up to $5,000 per month.

Employee Assistance Program (EAP)

EAP Services are company paid to benefit all employee-owners and their families. EAP provides up to six free counseling sessions to help you and your family members manage life stressors, solve personal or relationship concerns, and achieve your goals.

Flexible Spending Account (FSA)

Flexible Spending Plans offer employee-owners the option to set aside pre-tax monies into a medical reimbursement or dependent care account to help pay for out-of-pocket medical, dental or vision expenses or day care costs. The maximum contributions are determined by the IRS and adjusted annually. This is a use-it-or-lose-it account, meaning any funds remaining in the account following the close of the plan year will be forfeited.

Pet Insurance

We love our pets! Pet insurance options for your furry friends is offered through the ASPCA. Employee-owners can enroll and pay premiums directly to ASPCA.

Paid Holidays & Paid Time Off (PTO)

Everyone needs time off to rest and recharge! Paid time off includes Regular PTO, Personal PTO, and specified paid company holidays. *The amount of paid time off (PTO) depends upon the employee's position and years of service.

Employee Stock Ownership Plan (ESOP)

We act like we own the company because we do! An ESOP provides employees with an ownership stake in the company. It's an additional form of compensation directly tied to PBI-Gordon Companies financial success. All regular employees are eligible to participate in the ESOP the first of the month following 30 days of service. PBI-Gordon Companies contributes approximately 18% of total compensation annually with a six-year vesting schedule. Our ESOP is more than a benefit, it is a key part of a culture, and it can provide significant rewards in retirement!

401(k) Retirement Savings Plan

Saving for retirement is one of the most important financial decisions you can make. We offer a 401(k)-retirement savings plan to assist employees with this important financial goal. New employee owners are eligible to participate the first of the month following 30 days of employment. We provide a company match of 100% up to 3% deferral with a three-year vesting schedule.

Fitness Reimbursement

We believe regular exercise helps improve overall health and job performance. PBI-Gordon will reimburse up to a maximum of $300 annually for gym/fitness memberships.

William Everett & Mary Ellen Mealman Scholarship Fund

Children or grandchildren of employee-owners may apply for a scholarship under the William Everett & Mary Ellen Mealman scholarship fund. Applicants are awarded based on financial need, academic achievement, and involvement in extracurricular/community activities.

Tuition Reimbursement

After one full year of employment, employee-owners are eligible for tuition reimbursement for bachelor's level coursework related to their current job or any future job offered at PBI-Gordon Companies.

Parental Leave

Company paid parental leave is offered to employee-owners following the birth of a child or the placement of a child with an employee in connection with adoption, foster care, or surrogacy. This policy will run concurrently with Family and Medical Leave Act (FMLA) leave, as applicable.