Director of MarketingUniversal Family of Companies | Johnson City, TN (this is NOT a remote position)Key Responsibilities- Leadership & Team Development: Lead, coach, and develop the marketing team. Delegate responsibilities effectively, establish performance expectations, and hold team members accountable for results.
- Strategic Planning & Execution: Develop and implement marketing strategies that support business objectives across the Universal Family of Companies.
- Project & Deadline Management: Establish priorities, oversee multiple projects, monitor progress, and ensure deliverables are completed on time and to established quality standards.
- Department Oversight: Manage the overall marketing function, balancing team workloads, allocating resources, and ensuring efficient department operations.
- Budget & Performance Management: Develop and manage marketing budgets, monitor expenses, evaluate campaign effectiveness, and measure return on investment.
- Brand & Marketing Management: Provide strategic direction for branding, advertising, websites, social media, promotional materials, and digital marketing initiatives.
- Multifamily Marketing: Oversee marketing strategies that support apartment leasing, resident retention, property visibility, and occupancy goals.
- Cross-Functional Collaboration: Partner with executive leadership and other departments to understand business needs, establish priorities, and deliver marketing solutions.
- Events & Promotions: Oversee the planning and execution of company-wide events, regional activities, and promotional campaigns.
Qualifications- Multifamily housing, apartment marketing, or property management marketing experience strongly preferred.
- Minimum of five years of experience in marketing, brand management, or a related field.
- Demonstrated success managing a team, delegating responsibilities, and consistently meeting project deadlines.
- Proven ability to balance strategic planning and operational oversight without becoming consumed by day-to-day tasks.
- Strong project management, organizational, and prioritization skills.
- Experience managing multiple projects, competing deadlines, and cross-functional initiatives.
- Strong financial and analytical skills, including budget management, performance reporting, and ROI evaluation.
- Knowledge of digital marketing, social media, website management, and traditional advertising.
- Excellent communication, decision-making, and problem-solving skills.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent education and professional experience.
What Success Looks LikeThe successful candidate will be someone who:
- Leads through delegation, coaching, and accountability rather than personally managing every detail.
- Establishes clear priorities and keeps the department focused on the most important objectives.
- Anticipates obstacles, addresses issues proactively, and keeps projects moving forward.
- Develops a team that can work independently while consistently producing quality deliverables.
- Communicates progress, manages expectations, and follows through on commitments.
- Balances creativity and innovation with organization, efficiency, and measurable results.
We're looking for a leader who can turn marketing strategy into action, develop a capable team, and deliver results. If you have a proven track record of leading people, managing priorities, and getting projects across the finish line, we'd like to hear from you.
