Director of MarketingDepartment: Insurance & Financial Services
Employment Type: Full Time
Location: California
Compensation: $90,000 - $100,000 / year
DescriptionThe
Director of Growth / Marketing will serve as the engine behind our company's client acquisition strategy. In this high-impact role, you will build and own a predictable, scalable lead generation model targeting middle-market manufacturing executives, business owners, and operational leaders.
We are looking for a dynamic strategist who is both analytical and personable-someone who can architect data-driven multi-channel marketing campaigns, streamline our sales technology stack, and attend targeted industry events to build high-value relationships.
Key Responsibilities- Pipeline & Lead Generation: Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
- Campaign & Strategy Ownership: Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
- CRM & Marketing Technology: Build, optimize, and manage our marketing automation infrastructure. Cleanse and segment prospect data (currently transitioning from spreadsheet tracking into Pipedrive) and establish seamless nurture sequences.
- Industry Engagement & Social Networking: Represent the agency at key industry trade shows, manufacturing conferences, and local business events. Serve as a personable brand ambassador to drive networking and referral partnerships (non-transactional sales capacity).
- Sales Collateral & Enablement: Create and refine high-converting sales materials, pitch decks, client case studies, and digital assets that support the producer team throughout the sales cycle.
- Analytics & Marketing ROI: Establish key marketing metrics, track campaign effectiveness, analyze conversion funnels, and regularly report clear return on investment (ROI) to executive leadership.
Skills, Knowledge and Expertise- Experience: 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue.
- CRM & Automation Mastery: Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems (experience with Pipedrive or similar platforms required).
- Technical & Analytical Mindset: Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns from end-to-end.
- Interpersonal Skills: Outstanding written, verbal, and interpersonal communication skills-comfortable connecting naturally with executives and prospects at industry events.
Preferred / "Nice-to-Have" Qualifications:- Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers.
- Familiarity with commercial insurance or industry agency management systems (such as AMS360) is helpful, but insurance experience is explicitly NOT required.
Benefits- Target Base Salary: $80,000 - $90,000 annually (commensurate with experience and proven capabilities).
- Bonus Potential: Additional $10,000 performance bonus based on lead generation goals, plus scalable incentives tied to measurable pipeline and growth metrics.
- Work Schedule: Hybrid flexibility with remote work on Mondays and Fridays.
- Comprehensive Benefits Package:
- Medical, Dental, and Vision coverage
- Company-paid Life Insurance
- 401(k) Retirement Plan
Generous Paid Time Off (PTO) and paid company holidays
