The Director of Marketing leads the marketing strategy with responsibility for strengthening the hotel's brand, driving demand and ensuring the property remains relevant within Beverly Hills, Los Angeles, and the broader cultural conversation.
Key Responsibilities
• Translate business priorities into a commercially focused annual marketing strategy and calendar, aligned with revenue goals, need periods and business objectives, while partnering closely with Revenue, Sales, Rooms, F & B, and Spa.
• Drive demand and revenue through integrated marketing campaigns across rooms, suites, dining, spa and key hotel experiences, using insights around pace, segmentation, ADR opportunities and performance to identify where marketing can make the greatest impact.
• Lead the hotel's digital, content and social strategy, including website, paid media, CRM/email, search, social and emerging channels, with clear accountability for traffic, engagement, conversion, revenue and return on marketing investment.
• Protect and evolve The Peninsula brand locally, balancing global brand standards with a distinctive Los Angeles point of view. Develop compelling editorial, cultural and social storytelling that positions the hotel within the city and brings its people, experiences and personality to life.
• Build and lead a high-performing network of creative and external partners, including agencies, photographers, producers and other specialists, while overseeing creative production and supporting Food & Beverage and Spa as distinct businesses with their own audiences, identities and marketing strategies.
General Requirements
• 7+ years of marketing experience in a luxury hotel or other luxury environment such as fashion, entertainment, media, beauty, or lifestyle.
• Understands digital deeply, has excellent judgment around brand and content, is culturally curious, and knows Los Angeles beyond the traditional hospitality landscape.
• Comfortable challenging conventional hotel marketing while understanding when the strength of an established brand should be protected.
• Strong commercial instincts, with the ability to translate brand storytelling into measurable impact across revenue, guest engagement, partnerships, and programming.
• A confident, collaborative leader and storyteller who can bring together internal teams, creative partners, media, and local influencers to create distinctive and relevant experiences for the brand.
If this sounds like you, we'd be delighted to hear from you.
Salary range for this position is $160-180k per year, depending on experience
The Peninsula Beverly Hills
For nearly 30 consecutive years, The Peninsula Beverly Hills has proudly held the distinction of being Southern California's only 5 Diamond and 5 Star Hotel. This exclusive oasis in the City of Angels is nestled at the pinnacle of Beverly Hills' Golden Triangle, within walking distance to the famed Rodeo Drive and a short drive from the city's most sought-after destinations. Guests can indulge in acclaimed dining across four distinct venues, rejuvenate at the award-winning spa and wellness center, or bask in the sun at the rooftop pool. The Peninsula Beverly Hills truly epitomizes the ultimate urban resort experience.
FOLLOW US
