Director of Marketing Strategy & Growth

Director of Marketing Strategy & Growth

Location: South Bend, IN
Compensation: Up to $125,000 base salary, plus bonus opportunity
Schedule: Full-Time | Primarily On-Site

Position Overview

We are partnering with an established, nationally recognized organization seeking a Director of Marketing Strategy & Growth to lead brand strategy, creative marketing initiatives, and revenue growth.

This is an exciting opportunity for a strategic, creative, and commercially minded marketing leader who enjoys challenging conventional thinking, identifying new opportunities, and turning ideas into measurable results.

The organization has an established market presence, a diverse portfolio of products, and a strong operational foundation. As it enters its next phase of growth, leadership is investing in a more strategic and innovative approach to marketing, brand development, and customer engagement.

The ideal candidate will bring a combination of strategic vision, creativity, hands-on execution, and proven people leadership. We are looking for someone who understands how to build a brand, develop compelling campaigns, reach new audiences, and drive revenue-not simply maintain existing marketing programs.

This position will serve on the organization's senior leadership team, oversee marketing and inside sales personnel, and collaborate closely with an established marketing operations leader.

Key Responsibilities

Marketing Strategy & Business Growth

• Develop and execute comprehensive marketing strategies that strengthen brand awareness, increase customer engagement, and drive revenue growth.
• Identify new markets, audiences, distribution channels, strategic partnerships, and business development opportunities.
• Evaluate market trends, competitive positioning, customer behavior, and emerging marketing technologies to identify opportunities for growth.
• Establish and monitor key performance indicators, including revenue growth, campaign effectiveness, customer acquisition, and marketing return on investment.
• Introduce innovative marketing approaches, challenge existing practices, and continuously identify opportunities for improvement.
• Collaborate with senior leadership to align marketing initiatives with broader organizational objectives.

Brand Development & Creative Campaigns

• Lead the organization's brand positioning, messaging, and overall marketing identity.
• Develop creative, integrated marketing campaigns across digital, social, email, traditional media, events, and other relevant channels.
• Oversee go-to-market strategies for new product launches, promotional initiatives, and seasonal campaigns.
• Identify opportunities to improve product positioning, customer engagement, and overall sales performance.
• Ensure consistent and compelling brand representation across marketing materials, trade shows, conferences, and customer-facing communications.
• Work closely with internal marketing operations and digital teams to translate strategic initiatives into successful campaigns.
• Analyze campaign performance and use insights to continually improve marketing effectiveness.

Team Leadership & Development

• Lead, mentor, and develop a team of marketing and inside sales professionals.
• Establish clear expectations, performance goals, accountability, and professional development opportunities.
• Provide strategic direction to marketing personnel and support the continued development of the organization's creative and content capabilities.
• Oversee the inside sales function, ensuring alignment between marketing initiatives and sales objectives.
• Foster a collaborative, innovative, and results-oriented team environment.
• Partner closely with the Director of Marketing Operations to ensure effective coordination between strategy and execution.
• Evaluate team structure, capabilities, and resource needs to support future growth.

Market Expansion & Strategic Partnerships

• Identify and develop partnerships that expand market reach, strengthen brand visibility, and create new revenue opportunities.
• Explore emerging marketing channels, technologies, and innovative approaches to customer engagement.
• Evaluate opportunities to expand existing product offerings into new markets or customer segments.
• Develop and test new marketing concepts, using performance data to guide future investments.
• Collaborate with external agencies, creative partners, and other stakeholders to execute strategic initiatives.
• Stay current on developments in AI, digital marketing, consumer behavior, and evolving marketing practices.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of progressive marketing experience, including demonstrated success in a leadership capacity.
• Proven experience developing and executing marketing strategies that produce measurable business results.
• Strong background in brand development, product marketing, integrated campaigns, and customer acquisition.
• Demonstrated ability to lead, coach, and develop high-performing teams.
• Experience in consumer products, manufacturing, retail, or other product-driven industries is highly desirable.
• Strong understanding of digital marketing, social media, content strategy, customer engagement, and modern marketing technologies.
• Experience developing go-to-market strategies and supporting new product launches.
• Ability to balance creative thinking with data-driven decision-making and financial accountability.
• Excellent communication, collaboration, and interpersonal skills.
• Entrepreneurial mindset with the confidence to introduce new ideas and drive meaningful change.
• Ability to operate effectively at both strategic and tactical levels.

What Makes Someone Successful in This Role?

The strongest candidates will be individuals who:

• Think strategically: See the bigger picture and understand how marketing contributes directly to business growth.
• Bring creativity: Consistently generate fresh ideas and develop campaigns that stand out in competitive markets.
• Lead effectively: Know how to motivate, develop, and hold teams accountable while fostering a positive, collaborative environment.
• Take initiative: Proactively identify opportunities rather than waiting for direction.
• Understand the customer: Know how to translate customer insights into effective positioning, messaging, and campaigns.
• Deliver results: Can demonstrate how their marketing initiatives have improved brand awareness, customer engagement, and revenue.
• Collaborate well: Build strong working relationships with colleagues, senior leadership, and external partners.

Compensation & Benefits

• Competitive base salary up to $125,000, commensurate with experience.
• Performance-based bonus opportunity tied to organizational profitability.
• Primarily on-site position with work-from-home Fridays available after the first 90 days.
• Limited travel for relevant conferences, professional development, and industry events.
• Company closure between Christmas and New Year's, separate from regular PTO.
• Opportunity to serve on the senior leadership team and play a meaningful role in shaping the organization's future growth.

Why Consider This Opportunity?

This is an opportunity to join a well-established organization at an important stage of its evolution.

With an existing operational infrastructure, established products, and a leadership team committed to growth, the incoming Director will have the resources and organizational support to make a meaningful impact.

Rather than stepping into a position focused solely on maintaining existing marketing activities, this individual will have the opportunity to shape strategy, elevate the brand, build a stronger team, introduce new ideas, and directly influence the organization's future success.