8+ years in marketing, with at least 3 years in a leadership role
2+ years at a beauty, skincare, or personal care brand
Proven ownership of email and SMS strategy for DTC or e-commerce
Experience building or scaling a sales-driven creator or influencer program
Managed paid media budgets and directed agencies or contractors
Strong analytical skills with a focus on profit margin and customer metrics
Builder's mindset, comfortable with both strategy and execution
Responsibilities
Shape and execute the marketing strategy and calendar
Own email and SMS strategy to drive revenue growth
Develop retention strategies to convert first-time shoppers into loyal customers
Grow and manage a community of creators to enhance brand visibility
Direct paid media efforts across platforms like Meta, Google, and TikTok
Attract new customers profitably while optimizing marketing spend
Provide weekly performance insights and adjust strategies accordingly
Collaborate with partners on launches and campaigns
Benefits
Full benefits package, details shared during the interview process
Uncapped performance bonus tied to DTC profit
Opportunity to work in a hybrid model, 4 days in office
Dynamic and collaborative work environment in Brooklyn
Full Job Description
Director of Marketing Soko Glam • Brooklyn, NY • Full-time • Hybrid (4 days in office) Compensation: $150,000 - $165,000 base + performance bonus
The role We're hiring a Director of Marketing to lead all of marketing at Soko Glam. You'll set the strategy and lead the team, including our campaign marketing lead, who runs campaigns, social, and creative. You'll also be the hands-on expert in the channels that drive our growth: email and SMS, retention, our creator program, and paid media.
You'll be measured on results, not activity, and paid for them. Your performance bonus is uncapped and tied directly to Soko Glam's DTC profit
What you'll own
Strategy & team. Shape the marketing plan and calendar, and lead the team that brings it to life. You'll work hand in hand with our campaign marketing lead on campaigns, social, and creative.
Email and SMS. This is how we talk to our community every day. Own the strategy and results, grow the channel's share of revenue, and lead our in-house email specialist.
Retention. Turn first-time shoppers into lifelong skincare fans. Build the welcome, post-purchase, replenishment, and win-back journeys that keep customers coming back.
Creators. Grow our community of creators who love K-beauty as much as we do. Recruit them, get them selling, and make sure the program pays off for them and for us.
Paid media. Decide where we show up across Meta, Google, and TikTok, and how much we spend there. Direct our paid media contractor, and make sure every dollar earns its place.
New customers. Introduce more people to Soko Glam, and do it profitably.
Results. Share a clear weekly read on what's working, what isn't, and where we should invest next.
Partners. Hire and manage specialists in influencer relations, paid media, and design. Partner with our founders, merchandising team, and brands on launches and campaigns.
What success looks like in your first 90 days
Email and SMS revenue is meaningfully up compared with the 90 days before you joined and the same period last year.
Our creator community is growing, with more creators actively sharing and selling Soko Glam.
You have a clear, prioritized growth plan for the year ahead, with targets by channel.
What you bring
Required
8+ years in marketing, with at least 3 years leading a team or a marketing function
2+ years at a beauty, skincare, or personal care brand
You've personally owned email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results
Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales, not just awareness
Experience managing paid media budgets and directing agencies or contractors
You think in numbers: profit margin, customer acquisition cost, lifetime value, and return on ad spend. You can show how your decisions moved them.
A builder's mindset. You're comfortable setting strategy and doing the work on a small team.
Based in the New York City area and able to work from our Brooklyn office 4 days per week
Nice to have
K-beauty category knowledge
Experience with Shopify, Klaviyo, Attentive, and ShopMy or similar creator platforms
Comfort using AI tools to move faster on content, analysis, and testing
Compensation
Base salary: $150,000 - $165,000, based on experience
Performance bonus: a share of Soko Glam's DTC profit above a set threshold. It's uncapped and paid annually. It targets 10% of base and grows as results beat plan.
A full benefits package, with details shared during the interview process
About Soko Glam
Soko Glam is a beauty company that specializes in Korean skincare and beauty products. The company was founded in 2012 by Charlotte Cho and is headquartered in New York. Soko Glam offers a curated selection of products from top Korean beauty brands, including cleansers, toners, moisturizers, and masks. The company is committed to promoting the Korean beauty philosophy of achieving healthy, radiant skin through a simple, effective skincare routine. Soko Glam has been featured in numerous publications, including Vogue, Allure, and The New York Times.
