Job Type
Full-time
Description
The Position:The Director of Marketing is responsible for the strategic development, implementation, and oversight of all marketing initiatives that drive guest acquisition, retention, and revenue for the Seven Feathers Casino and Resort. This includes leadership over advertising, promotions, player development, digital marketing, special events, and entertainment. The Director serves as a brand ambassador for the casino, ensuring all marketing activities align with the overall business objectives and enhance the property's visibility, profitability, and guest experience. A key contributor to the leadership team, the Director of Marketing plays a critical role in mentoring staff, developing Tribal team members, and promoting a culture of collaboration and excellence across all properties.
Team Leadership & Development:- Lead, mentor, and manage the marketing team to ensure high performance and alignment with brand vision.
- Foster an environment of tribal development through intentional hiring, training, and mentorship of tribal members within the marketing department.
- Actively support and participate UIDC training and leadership development programs, implementing performance management systems and structured learning opportunities to foster continuous team growth and leadership advancement.
Strategic Planning & Execution:- Align marketing strategies with overall business goals and revenue targets.
- Foster an environment of tribal development through intentional hiring, training, and mentorship of tribal members within the marketing department.
- Coordinate with other Exit 99 businesses to ensure cohesive brand messaging, cross-promotions, and unified marketing strategies across entities.
Advertising & Promotions:- Oversee planning and execution of advertising campaigns across traditional and digital media.
- Manage media buying and placement to ensure maximum exposure and ROI.
- Coordinate on-property promotions, giveaways, and contests to drive traffic and revenue.
- Ensure creative materials align with brand standards and regulatory requirements.
Player Development & Loyalty Programs:- Analyze player data to segment audiences and create targeted offers and experiences.
Digital Marketing & CRM:- Lead the digital marketing strategy, including website, SEO/SEM, email marketing, social media, and mobile.
- Oversee CRM initiatives and database management to ensure personalized marketing efforts.
- Leverage analytics and marketing automation to increase guest engagement and conversion rates.
Events & Entertainment: - Plan and promote casino events, concerts, tournaments, and entertainment experiences.
Market Research & Analytics:- Monitor campaign performance and produce detailed reporting on KPIs and ROI.
- Adjust strategy based on insights, industry trends, and campaign performance metrics.
Budget Management: - Develop and manage the marketing budget to ensure cost-effective strategies.
- Track marketing spending and reallocate resources to high-performing initiatives.
Compliance & Brand Integrity:- Ensure all marketing materials and activities adhere to regulatory guidelines (e.g., gaming commissions).
The Benefits:We offer a competitive salary and a benefits package that shows how much we care about our team, including:
- Comprehensive medical, dental, vision, and Rx coverage
- Generous Paid Time Off to recharge and enjoy life
- 401k with up to a 3.5% employer match to secure your future
- 20¢ per gallon fuel discounts to keep you moving
- Free meals
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered in lieu of formal education.
- Minimum of 7 years of progressive experience in marketing, with at least 5 years in a leadership role within a casino, resort, or hospitality environment.
- Proven track record of developing and executing successful marketing strategies that drive revenue and guest engagement.
- Strong understanding of casino operations, loyalty programs, and guest segmentation strategies.
- Experience managing advertising campaigns across digital, print, broadcast, and social media platforms.
- Proficiency in CRM systems, digital marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud, or similar).
- Demonstrated leadership and team-building skills, including the ability to develop talent and foster professional growth.
- Excellent communication, organizational, and project management skills.
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
- Commitment to fostering tribal development through mentorship, training, and inclusive hiring practices.
- Availability to work evenings, weekends, and holidays as needed for events and business operations.
- Must able to obtain/maintain a Class III Gaming License.
