Job DescriptionPosition Title: Director of Marketing & Sales
Salary Range: $98,000 - $117,600
Blakehurst is seeking a Director of Marketing and Sales to join our team! This leader is primarily responsible for leading the sales and marketing strategy to ensure the successful sales of units and maintaining optimal occupancy levels in the community. This position combines strategic planning with day-to-day hands-on sales activities to meet and exceed established performance goals.
Primary Responsibilities:Sales Strategy & Execution- Develop and implement comprehensive sales plans to achieve and maintain occupancy goals while also achieving strong budget performance.
- Conducts experiences (tours) of communities to demonstrate how the community can meet the specific needs of the customer
- Foster relationships with prospective residents, their families, and referral sources to create a robust pipeline of prospective residents.
- Oversee the entire sales process from inquiry to move-in, ensuring a smooth transition for new residents.
- Achieve, track and report on LCS KPI benchmarks, including occupancy, conversion rates, and lead generation activities.
- Track and maintain Salesforce, ensuring all leads are recorded, updated, and followed up promptly.
Marketing Management- Collaborate with the LCS marketing team and agency partners where applicable to create and execute advertising and promotional strategies tailored to the senior living market.
- Develop and execute a marketing strategy tailored to the community's goals and local markets.
- Manage digital and print marketing campaigns, ensuring a strong online presence for the community. This includes managing the community's website.
- Organize and host community events, open houses, and outreach activities to generate interest and drive traffic.
- Build and maintain relationships with local and national paid referral sources, local businesses, hospitals, and other referral sources.
Leadership & Team Collaboration- Train, develop, and mentor the sales team on best practices and community standards, ensuring the team achieves occupancy goals.
- Partner with the Executive Director and department heads to align sales and marketing efforts with operational goals.
- Collaborate with the LCS Regional Marketing and Sales Director to ensure consistency in LCS SalesFIRST standards.
- Provide input on pricing strategies, promotions, and service offerings to remain competitive in the market.
Other Responsibilities- Maintain accurate and up-to-date records in the Customer Relationship Management (CRM) system (Salesforce).
- Prepare weekly or monthly sales and marketing reports for the leadership team.
- Ensure compliance with all regulations and ethical standards in advertising and sales practices.
- Where applicable, ensures that prospects are financially qualified by following the sales process.
Key Qualifications:- Bachelor's degree in Business Administration, Marketing, or a related field preferred.
- Minimum 5 years of experience in sales and marketing, preferably in senior living, healthcare, or hospitality industries.
- Proven track record of meeting and exceeding sales goals.
- Strong knowledge of CRM systems, digital marketing, and lead generation techniques.
- Proficiency with CRM systems, Salesforce preferred
- Proficiency with Microsoft Office Suite products
License/Certification or Other Special Requirements:- Must possess current and valid driver's license consistent with the requirements determined by size of vehicle and laws of the state in which the driver is licensed
- Must possess personal driving record consistent with the requirements of the Driver Selection Policy
- Doctor's statement verifying free from communicable disease, if applicable in your state.
