Role Responsibilities

As the Director of Marketing at MERU, you will shape how our brand shows up in the market and how we deepen trusted relationships with clients and partners. Reporting directly to the COO, this is a senior role for someone who thrives at the intersection of marketing strategy, brand awareness and growth, business development enablement, and client relationship cultivation. You'll bring proven experience in high-touch, trust-based sales environments (professional services, private equity, or adjacent sectors) and a track record of building programs that generate measurable growth.

You'll serve as both strategist and hands-on, participatory leader-elevating MERU's profile, guiding campaigns and activities, and equipping our team with the right tools, messages, and relationships to drive impact.

Director of Marketing Job Responsibilities
• In partnership with leadership, the Marketing Council, the Relationship Cultivation Council, Director of Events and other stakeholders, help to define and execute an integrated marketing strategy that preserves and strengthens MERU's brand as a trusted partner in professional services
• Partner with firm leadership and the Marketing Council to develop thought leadership, campaigns, and brand assets that resonate with private equity and C-suite audiences
• Ensure full and timely integration and marketing attention for all MERU service lines, current and future (see below list of service offerings)
• In coordination with other stakeholders, ensure consistency and excellence across all channels, materials and communications, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors and with the firm's key relationships
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop and promote CRM, pipeline, and market intelligence practices that support firm-wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
• Collaborate with firm professionals and provide marketing support on client targeting, cross-selling, and relationship management initiatives
• Support proposal and template development, SOC/pitch materials, and client presentations
• Lead, develop and disseminate high-impact content (articles, case studies, newsletters, etc.) tailored to target audiences
• Guide digital presence and implement the firm's digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report to business on campaign effectiveness, impact and ROI using insights to refine tactics and drive results
• Lead and/or support firmwide campaigns, initiatives, and activities to increase visibility and client engagement

Qualifications

10+ years of experience in marketing or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
• Proven track record in high-touch, trust-based, low-volume sales/relationship environments
• Strong strategic thinking skills with hands-on execution ability
• Excellent writing, communication, and presentation skills
• Heavy experience with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast-moving environment
• Demonstrated success at managing and mentoring team members or external resources
• Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
• Willingness to work full-time in MERU's Atlanta or New York City office, with up to 25% travel
• Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
• Background working with senior decision-makers (CFOs, investors, attorneys, boards)
• Comfort with D365, Salesforce, Pardot, Marketo, or similar platforms
• A genuine interest in professional services and growth strategy
• Authorization to work in the United States

Overview of MERU Service Lines:

Performance Improvement:
Help companies identify and achieve their full potential by leveraging a value-focused approach to driving sustainable margin expansion impact. Services include MERU 360° Assessment, Transformation Plan Development, Chief Transformation Officer placement, Cash Cycle and Working Capital Optimization, and Implementation Performance Management.

Turnaround & Restructuring:
Partner with clients during uncertain times to help stabilize operations and rapidly triage the causes of financial distress, charting a path back to long-term sustainability. Services include Interim Management, Turnaround Plan Development and Execution, Liquidity Management, Stakeholder Negotiations, Strategic Alternatives Assessment, Bankruptcy, Insolvency, and Case Management.

Transaction Services:
Partner with private equity firms across the investment lifecycle, from due diligence to portfolio value creation and exit planning. Services include Due Diligence, Pre-Close Planning, Post-Close Implementation, and Exit Planning.

Data Insights:
Work with companies at all stages of their digital transformation journey to automate reporting processes, build scalable data platforms, and leverage predictive analytics to transform data from a liability into an asset. Services include Data Discovery and Analysis, Data Prep and Integration, Self-Service Analytics, Data Visualization and Reporting, Data Science and Advanced Analytics, and Strategy Enablement.