Bachelor's Degree in marketing or related field or equivalent experience.
Minimum 4 years in marketing with supervisory experience.
Fluent in English; knowledge of additional languages preferred.
Responsibilities
Translate business goals into effective marketing strategies to drive growth.
Manage an annual marketing calendar for various events and promotions.
Develop and execute comprehensive marketing plans and budgets aligned with company objectives.
Coordinate all district events, ensuring smooth execution and consistency.
Maintain strong relations with tenants to support marketing efforts and coordination.
Oversee all digital advertising and manage paid ad campaigns and placements.
Mentor and develop the marketing team while ensuring cohesive direction of marketing communications.
Benefits
Opportunities for professional development and team mentoring.
Involvement in diverse, high-profile district events.
Dynamic work environment that encourages creativity and innovation.
Strong emphasis on collaboration with local businesses and partners.
Full Job Description
Director of Marketing Responsibilities include, but are not limited to:
Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district
Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials and one-off special events
Develop and execute marketing plans (EBS), budgets and event recaps for all events and promotions and ensure they are aligned with the company's sales, profits, branding and media objectives
Participates in the planning, coordination and execution of all district events
Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assists in coordination
Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices
Oversee and manage the development and production of the district's branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
Handle and fulfills all brand related filming and photo needs
Oversee all aspects of digital advertising including Google Search and Display and paid social media
Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
Coordinate and fulfill marketing trade deals with media partners
Mentor, motivate, manage and develop the marketing team
Execute trade agreements and marketing partnerships
Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled
Formulate and execute marketing and P.R. initiatives for the district and coordinate all logistics pertaining to press conferences
Work with local business partners to drive large group events to the district including convention groups
Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives.
Director of Marketing Qualifications
Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience, with direct supervisory experience over a sales and/or marketing team.
Must be at least age 18.
Must speak fluent English, other languages preferred.
The Director of Marketing position requires the ability to perform the following:
Frequently standing up or moving within and outside of the facility
Carrying or lifting items weighing up to 25 pounds
Handling objects
Other:
Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the district, the brand and the Company.
Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
Problem solving, strategic planning, reasoning, motivating, organizational and training abilities are used often.
Ability to as build and maintain relationships
May be required to work nights, weekends, and/or holidays.
