LeadsOnline is looking for a
Director of Marketing to lead the planning and execution of marketing programs that build brand awareness, generate demand, and support revenue growth. This role will manage a team of marketing professionals, oversee day-to-day execution of campaigns, and serve as a key partner to Sales and Product teams. The ideal candidate is a hands-on leader who blends strategic thinking with strong execution skills. This is a full-time, exempt position based in our corporate office in Plano, TX, reporting to Chief Revenue Officer.
What You'll DoAs the
Director of Marketing, you'll play a key role in the strategies and campaigns that help drive and support our revenue growth.
- Develop and execute marketing plans and campaigns that align with broader company and departmental goals
- Manage, coach, and develop a team of marketing managers and specialists across content, digital, and campaign functions
- Oversee execution of multi-channel marketing campaigns (digital, email, social, events, paid media)
- Collaborate with Sales to align messaging, campaigns, and lead generation efforts with pipeline goals
- Manage marketing budget allocation for assigned programs and campaigns, ensuring efficient use of resources
- Monitor and report on campaign performance, using data to optimize marketing spend and tactics
- Support brand consistency across all marketing materials and channels
- Partner with Product Marketing to ensure messaging and positioning are effectively communicated to target audiences
- Manage relationships with external agencies, freelancers, and vendors as needed
- Stay current on industry trends, competitor activity, and marketing best practices to inform strategy
Qualifications & Experience- Experience in SaaS HaaS & Law Enforcement Vertical
- Familiarity with marketing automation platforms & Account Based Marketing
- Experience working cross-functionally with Sales and Product teams
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of marketing experience, including 3+ years in a management or leadership role
- Experience managing multi-channel marketing campaigns from strategy through execution
- Strong track record of managing and developing high-performing teams
- Proficiency with marketing analytics tools, BI or Analytics tools- CRM platforms (e.g., HubSpot, Salesforce, Google Analytics)
- Experience leveraging Claude in multiple marketing activities including market research & analytics
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills
- Data-driven mindset with the ability to translate insights into action
- Dallas based preferred or capable of travel as needed
BenefitsAs part of our comprehensive benefits package, LeadsOnline provides the following to eligible employees:
- Employee paid Medical, Dental, and Vision
- Generous paid vacation
- 401k with company matching
- HSA with employer contributions
- FSA
- Supplemental coverage such as accident, critical illness, hospitalization, life
- Short-Term and Long-Term Disability
- Parental Leave
