This is your chance to join Fleetwood Bank, the only independent community bank headquartered in Berks County. We are offering the chance for an experienced, energetic, team-focused individual to join our team as
Director of Marketing. This is a rare opportunity for the right person to help build upon our strong brand while bringing a new perspective to marketing, brand awareness and leadership.
Our banking team is made up of people with strong industry knowledge all focused on creating opportunities. Fleetwood Bank is committed to delivering the highest quality products, service and convenience in financial services. Decisions are made at our Fleetwood, PA headquarters by local people living in the communities we serve. This gives us the ability to understand and respond quickly to the needs of our customers.
Essential Functions- Researches, analyzes, develops, and executes innovative marketing ideas that build brand awareness and highlights the Bank's suite of products including commercial and consumer.
- Researches, conceptualizes, creates, and implements marketing and public relations programs that will promote all services and products and favorably project the Bank's image and goals.
- Collaborates with the Executive Team to develop targeted marketing programs that assist in the achievement of branch and Officer goals.
- Schedules, posts, and copy write for blogs, email campaigns and websites.
- Media Relations management including story development, media pitches, and press releases to announce bank initiatives and changes.
- Executes targeted marketing campaigns; including development and coordination of direct mail, advertising (traditional and digital), branch signage, and website content. Tracks and reports results.
- Oversees and reviews social media strategies and assures compliance with the Bank's Social Media Policy and Procedures.
- Coordinates the marketing efforts of the Bank and work with delivery teams to understand their needs.
- Responsible for developing ideas and collaborating with the CEO/President and other bank employees.
- Manages all outside vendor relationships as they relate to advertising, media, marketing, promotional product development, and public relations. Responsible for the development and maintenance of branding guidelines and standards across departments.
- Plans, organizes, and attends bank-sponsored events; including customer events, open houses, and other PR events.
- Identifies community and civic events and opportunities that maximize the Bank's visibility and aligns with the Bank's strategic objectives. Coordinates staff participation.
- Provide periodic reports to the CEO/President, BOD, and other individuals or groups as required.
- Monitors customer satisfaction and ongoing service quality.
- Assures all forms of advertising meet compliance requirements and keeps marketing records for bank audits and exams as required.
- Other related duties as assigned.
Qualifications- Bachelor's degree in marketing, communications, public relations, business, or a related field, or an equivalent combination of relevant education and experience.
- At least 5 (five) years of progressively responsible experience in marketing, communications, or a related function.
- Demonstrated experience managing campaigns, developing content, and coordinating events.
- Banking, financial services, or other regulated-industry experience preferred.
- Experience in managing vendors, budgets, and performance reporting.
- Experience with development or coordination of visual, audio, and video content.
- Strong writing, editing, proofreading, and verbal communication.
- Creative content development and the ability to communicate complex information clearly.
- Project management, organization, and attention to detail.
- Relationship building and collaboration across departments and with external partners.
- Use of social media management tools, website content management systems, email marketing platforms, analytics tools, and standard business software.
- Represent the Bank professionally with customers, community organizations, vendors, and media contacts.
- Ability to travel locally to branches, vendor locations, and community events.
- Ability to work evenings or weekends to support scheduled events.
All job offers are contingent upon completion of a criminal background check.
