Director of Marketing

Job Title: Director of Marketing
Classification: Salaried-Exempt
Location: Eberlestock Headquarters
Schedule: Monday - Friday, 8AM to 5 PM (flex based on business needs)
Reports To: Chief Marketing Officer (CMO)

Position Summary:

The Director of Marketing is responsible for leading the strategic execution, operational effectiveness, and commercial performance of Eberlestock's Marketing Department. Reporting directly to the Chief Marketing Officer, this position provides senior-level leadership across E-Commerce, Brand, Creative, Marketing Operations, and related marketing functions, ensuring that the department operates as a cohesive, accountable, and results-driven organization.

Working in partnership with the CMO, the Director of Marketing translates the company's brand vision and business objectives into integrated marketing strategies that drive revenue growth, customer acquisition, retention, and long-term brand equity. This position serves as the primary operational leader of the Marketing Department, providing direction, mentorship, and accountability to department leaders while establishing the systems, processes, and performance standards necessary to support continued growth.

A critical component of this role is deep expertise in direct-to-consumer (DTC) e-commerce marketing. The Director of Marketing must possess a strong understanding of digital acquisition, paid media performance, return on advertising spend (ROAS), customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate optimization, retention marketing, and the financial drivers of a successful e-commerce business.

The ideal candidate is an experienced senior marketing leader who has successfully led a comprehensive marketing function within a growing consumer products business. This individual combines strategic thinking with hands-on commercial knowledge, strong operational discipline, and the ability to develop high-performing leaders. They understand how to balance brand building with measurable performance and can effectively connect creative execution, marketing investment, and business results.

Key Responsibilities:

Marketing Strategy & Executive Leadership

• Partner with the CMO to develop and execute comprehensive marketing strategies aligned with Eberlestock's business objectives, brand positioning, and growth priorities

• Translate the company's long-term marketing vision into actionable departmental priorities, annual plans, budgets, and measurable performance objectives

• Serve as the senior operational leader of the Marketing Department, overseeing execution across E-Commerce, Brand, Creative, Marketing Operations, and supporting functions

• Provide strategic guidance and leadership to department directors and functional heads, ensuring alignment, accountability, and effective decision-making

• Identify emerging market opportunities, competitive trends, and consumer behavior shifts that influence marketing strategy

• Represent the Marketing Department in cross-functional leadership discussions, business planning, and strategic initiatives

• Establish clear communication, reporting, and decision-making processes that improve departmental effectiveness and organizational alignment

DTC E-Commerce & Digital Growth

• Provide strategic leadership over Eberlestock's DTC e-commerce marketing efforts, ensuring digital initiatives contribute to profitable and sustainable revenue growth

• Oversee the development and execution of customer acquisition, conversion, retention, and lifecycle marketing strategies

• Evaluate paid media performance across relevant channels, including paid search, paid social, affiliate, and other digital acquisition platforms

• Establish performance expectations and optimization strategies using metrics such as ROAS, marketing efficiency ratio (MER), CAC, LTV, conversion rate, average order value, and contribution margin

• Partner with the Head of E-Commerce to identify opportunities to improve website performance, customer experience, merchandising, and conversion

• Ensure marketing investment decisions are supported by reliable data, attribution of insights, and financial analysis

• Develop strategies to improve customer retention, repeat purchase behavior, and long-term customer value

• Evaluate emerging technologies, platforms, and marketing capabilities that can improve digital performance and operational efficiency

Marketing Operations & Execution

• Establish and continuously improve marketing processes, workflows, planning systems, and execution standards

• Provide leadership and mentorship to Marketing Operations, strengthening project management, campaign planning, resource allocation, and cross-functional coordination

• Oversee the development and execution of integrated marketing calendars that align product launches, promotional initiatives, content production, and channel activities

• Ensure marketing initiatives are appropriately prioritized, resourced, and executed according to established timelines and business objectives

• Identify operational bottlenecks, inefficiencies, and communication gaps while implementing sustainable improvements

• Develop reporting structures and accountability systems that provide visibility into departmental priorities, project status, and performance

• Create scalable processes that support organizational growth without compromising creative quality or execution speed

Brand, Creative & Integrated Marketing

• Partner with the CMO and department leaders to ensure marketing initiatives consistently reflect Eberlestock's brand identity, positioning, and storytelling objectives

• Provide strategic oversight of integrated marketing campaigns across digital, retail, wholesale, events, partnerships, and other relevant channels

• Ensure creative production and content development are aligned with commercial priorities, customer insights, and campaign objectives

• Foster effective collaboration between Brand, Creative, E-Commerce, and Marketing Operations to deliver cohesive and impactful marketing initiatives

• Support the development of marketing strategies that strengthen brand awareness, customer engagement, and market differentiation

• Balance long-term brand-building initiatives with near-term performance and revenue objectives

Financial Management & Performance Accountability

• Partner with the CMO and Finance to develop, manage, and optimize the annual marketing budget

• Evaluate marketing expenditures and resource allocation to maximize efficiency and business impact

• Establish departmental KPIs and performance dashboards that connect marketing activities to revenue, profitability, customer growth, and operational execution

• Analyze campaign performance, channel effectiveness, and marketing investment returns to identify opportunities for improvement

• Develop forecasts and recommendations that support informed investment decisions and business planning

• Provide regular performance updates to the CMO and executive leadership, including key accomplishments, challenges, risks, and strategic recommendations

People Leadership & Organizational Development

• Directly manage and develop the department's Director-level and Head-of-function leaders

• Establish clear performance expectations, accountability standards, and professional development objectives for direct reports

• Coach and mentor marketing leaders, strengthening their strategic capabilities, business acumen, decision-making, and operational effectiveness

• Evaluate organizational structure, team capabilities, and resource needs to ensure the department is appropriately positioned for future growth

• Foster a collaborative, high-performing culture built on ownership, transparency, continuous improvement, and measurable results

• Support succession planning, talent development, and the recruitment of high-performing marketing professionals

• Promote leadership practices that encourage thoughtful decision-making, constructive feedback, and cross-functional partnership

Cross-Functional Business Partnership

• Collaborate with Sales, Product, Operations, Finance, and Customer Experience to ensure marketing priorities support broader organizational objectives

• Partner with Product leadership to develop effective go-to-market strategies and launch plans for new products

• Work with Sales leadership to align marketing initiatives with wholesale, dealer, and strategic account opportunities

• Coordinate with Operations to ensure marketing campaigns, promotions, and product launches align with inventory availability and fulfillment capabilities

• Leverage customer insights, sales data, and market research to improve marketing effectiveness and inform business decisions

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. MBA preferred

• 10+ years of progressive marketing experience, including significant leadership responsibility within a DTC e-commerce or consumer products organization

• 5+ years of experience leading marketing teams, including direct management and development of managers or senior functional leaders

• Demonstrated success leading a comprehensive marketing function with accountability for strategy, execution, financial performance, and organizational development

• Deep understanding of DTC e-commerce business models, digital customer acquisition, performance marketing, retention, and conversion optimization

• Proven ability to evaluate and optimize marketing investments using ROAS, CAC, LTV, MER, contribution margin, and related performance metrics

• Experience developing and managing significant marketing budgets, forecasts, and performance reporting

• Strong understanding of brand strategy, creative development, integrated marketing, and omnichannel execution

• Demonstrated ability to build scalable marketing processes and improve operational efficiency

• Experience partnering with executive leadership and translating business objectives into measurable departmental results

• Exceptional leadership, communication, analytical, and organizational skills

• Strong financial and commercial acumen, with the ability to balance growth, profitability, and long-term brand value

Preferred Qualifications:

• Experience within the outdoor, hunting, tactical, sporting goods, apparel, or premium consumer products industries

• Experience leading marketing within a growing, founder-led, or entrepreneurial consumer products organization

• Working knowledge of Shopify or comparable e-commerce platforms, Google Analytics 4, major paid media platforms, CRM/email marketing systems, and marketing reporting tools

• Experience developing integrated marketing strategies across DTC and wholesale channels

• Demonstrated success in scaling marketing capabilities, developing senior leaders, and improving organizational performance

Benefit Offerings:

• Generous tiered PTO allowance with an initial accrual level of 12 days annually

• 10 Paid Company Holidays

• Two Medical Plan Options with 70% of employee-only premium paid by company

• Optional Dental Coverage

• Optional Vision Coverage

• Company Sponsored 401K Plan with 4% employer match

• Eberlestock Employee Discount (Cost plus 30%)

• "Pick a Pack" Gift following 90-day probationary period