5+ years in B2B marketing with a focus on lead generation and demand generation results
Self-starter with a strong sense of ownership over outcomes
Excellent project management skills, organized and detail-oriented
Proven leadership experience managing and coaching teams
Hands-on expertise in social media, digital advertising, and content marketing
Analytical mindset with a focus on data-driven decision making
Experience managing a marketing budget
Familiarity with AI tools for enhanced productivity
HubSpot certification or extensive knowledge
Proficient in tools like Slack, ClickUp, and Google Drive
Willingness to travel for events and trade shows
Responsibilities
Own multi-channel demand generation across email, social media, podcasts, and events
Build account-based marketing (ABM) and lead-scoring programs for high-value prospects
Launch and manage a partner/referral program to identify new market opportunities
Continuously test and optimize landing pages and conversion paths
Oversee website management and SEO, plus paid digital advertising
Run content calendars informed by analytics to maximize engagement
Produce educational content that establishes authority in dental practice management
Plan and execute live events, webinars, and speaking engagements
Lead and manage internal marketing staff and external vendors
Build and maintain marketing dashboards and reporting for performance analysis
Benefits
Significant room for professional growth as the firm expands
Exposure to the full spectrum of B2B marketing in a specialized niche
Opportunity to take on broader responsibilities as the company scales
Collaborative work environment with a focus on team development
Access to innovative tools and resources for marketing execution
Full Job Description
REQUIRED: Must live in Nevada, Utah, or Arizona. POSITION OVERVIEW
We're looking for a hands-on growth marketing leader to build and run the growth engine. You'll own lead generation and brand awareness end to end - strategy through execution - across digital, content, and event channels, while managing internal team members and external partners to get it done. It's a high-ownership role for someone who wants to build a marketing function, not just run campaigns inside one.
WHAT YOU'LL DO
Lead Generation & Demand Generation
Own multi-channel demand gen - email, social media, podcasts, and events - targeting business owners and other decision-makers
Build ABM and lead-scoring programs for high-value prospects and nurture sequences tailored to each buyer profile and stage
Launch a partner/referral program and identify new market opportunities within the sector
Continuously test and optimize landing pages, forms, and conversion paths, and partner with sales on clean lead handoff
Digital Marketing & Channels
Own the website and SEO, plus paid digital advertising across Google, Meta, and other platforms
Run content calendars across blog, social, email/SMS, and podcasts - informed by analytics to double down on what's working
Keep content current with service offerings and industry trends
Content, Brand & Sales Enablement
Write and oversee copy for the website, email, case studies, and promotional materials
Produce educational, expertise-led content - blog posts, whitepapers, and articles - that builds authority in dental practice management
Develop sales enablement assets: decks, lead magnets, infographics, and checklists
Events & Industry Relationships
Plan and run live events, webinars, and speaking engagements; travel as needed
Build relationships with industry associations and publication partners
Team Leadership & Management
Lead and manage internal marketing staff and external vendors/agencies - setting clear expectations and holding the team accountable to results
Coach and develop team members, and set the tone for ownership, accountability, and execution
Analytics, Budget & Optimization
Build and maintain marketing dashboards and reporting
Analyze lead quality, conversion, and ROI, and turn findings into concrete optimization moves
Own the marketing budget and manage spend against targets
WHAT YOU'LL BRING
5+ years in B2B marketing with real ownership of lead generation / demand generation results; selling services or products to small business owners is a strong plus
A self-starter who operates autonomously and takes genuine ownership of outcomes, not just activity
Strong project management instincts - organized, detail-oriented, and able to run multiple channels and campaigns at once without things slipping
Proven people leadership: experience managing, coaching, and holding a team (internal staff and/or external partners) accountable to results
Hands-on channel expertise across social media (Meta in particular), digital advertising, email/SMS marketing, content marketing, podcasts and blogs, and event marketing
An analytical mindset - comfortable in the data, drawing insight from it, and using it to improve performance
Experience managing a budget
AI-enabled: comfortable using AI tools to work faster and smarter, with an innovative, solution-oriented approach to problems
HubSpot certified (or extensive knowledge of HubSpot)
Proficient with technology and tools such as Slack, ClickUp, and Google Drive
Available to travel for events and trade shows, with some weekend travel required
WHAT SUCCESS LOOKS LIKE
Pipeline: a consistent flow of marketing-qualified leads that convert into closed business, at a healthy cost per acquisition
Growth: website traffic, email engagement, and LinkedIn following/engagement all trending up quarter over quarter
Events & campaigns: webinars and events that hit attendance targets and drive results for new client acquisition and client retention
Efficiency: a marketing budget spent deliberately against clear cost-per-lead and ROI targets
Impact: measurable contribution to monthly recurring revenue growth and a shorter sales cycle
Leadership: growth and development of team, with all team members accountable for performance
GROWTH OPPORTUNITY
This role offers significant room for professional growth as the firm expands, with a clear path to take on broader scope as the company scales. You'll get exposure to the full spectrum of B2B marketing inside a specialized, fast-growing niche.
