Position overviewAs our Director of Marketing, you'll lead our multi-sided marketplace growth strategy execution, focusing on three key audiences: business buyers, sellers, and brokers.
You'll transform our platform into the leading destination for business transactions, driving growth and engagement across all market segments.
We're looking for a versatile marketer who thrives in the complexity of multi-sided marketplaces and can execute ambitious customer acquisition strategies at scale.
This role combines performance marketing, brand building, and social media strategy - perfect for a hands-on marketer who excels in a fast-paced startup environment where ingenuity and execution are equally valued.
Necessary Skills and QualificationsWhat you'll be responsible for:- Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channels
- Drive end-to-end marketing campaigns, from creative dev to performance optimization
- Build and optimize conversion funnels specific to each audience segment
- Develop content that establishes BizScout as the trusted platform for transactions
- Create data-driven marketing programs to increase engagement and supply
- Collaborate with our team to ensure marketing initiatives align with platform features
- Scale our broker network through targeted outreach and partnership programs
The experience you'll bring us:- 3-5 years of growth marketing experience, ideally in marketplace or financial services
- Proven track record of scaling multi-sided marketplaces or B2B platforms
- Experience with both developing and executing content and performance marketing
- Strong analytical skills with expertise in funnel optimization and marketing analytics
- Excellence in crafting compelling marketing campaigns and content
- Ability to understand and market to diverse audience segments
- Experience with marketing automation and CRM platforms
Bonus Points If...- You have experience in M&A, business brokerage, or financial services
- You've worked in marketplace businesses during their scaling phase
- You bring established relationships in the business brokerage community
