3-5 years of growth marketing experience, preferably in marketplace or financial services
Proven experience in scaling multi-sided marketplaces or B2B platforms
Ability to develop and execute both content and performance marketing
Strong analytical skills with a focus on funnel optimization
Expertise in creating compelling marketing campaigns and content
Ability to market to diverse audience segments
Familiar with marketing automation and CRM tools
Responsibilities
Design and implement growth strategies for business buyers, sellers, and brokers
Drive comprehensive marketing campaigns from creative development through performance analysis
Build and optimize audience-specific conversion funnels
Create compelling content to position BizScout as the go-to platform for transactions
Develop data-driven marketing initiatives that enhance engagement and supply
Collaborate with team members to align marketing initiatives with platform features
Expand the broker network through targeted outreach and partnership strategies
Benefits
Opportunity to lead marketing strategy for a growing startup
Collaborative and fast-paced work environment
Chance to impact small business ownership during a significant market transition
Work with a diverse team dedicated to innovation and integrity
Creative freedom to execute ambitious marketing initiatives
Full Job Description
Position overview
As our Director of Marketing, you'll lead our multi-sided marketplace growth strategy execution, focusing on three key audiences: business buyers, sellers, and brokers.
You'll transform our platform into the leading destination for business transactions, driving growth and engagement across all market segments.
We're looking for a versatile marketer who thrives in the complexity of multi-sided marketplaces and can execute ambitious customer acquisition strategies at scale.
This role combines performance marketing, brand building, and social media strategy - perfect for a hands-on marketer who excels in a fast-paced startup environment where ingenuity and execution are equally valued. Necessary Skills and Qualifications What you'll be responsible for:
Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channels
Drive end-to-end marketing campaigns, from creative dev to performance optimization
Build and optimize conversion funnels specific to each audience segment
Develop content that establishes BizScout as the trusted platform for transactions
Create data-driven marketing programs to increase engagement and supply
Collaborate with our team to ensure marketing initiatives align with platform features
Scale our broker network through targeted outreach and partnership programs
The experience you'll bring us:
3-5 years of growth marketing experience, ideally in marketplace or financial services
Proven track record of scaling multi-sided marketplaces or B2B platforms
Experience with both developing and executing content and performance marketing
Strong analytical skills with expertise in funnel optimization and marketing analytics
Excellence in crafting compelling marketing campaigns and content
Ability to understand and market to diverse audience segments
Experience with marketing automation and CRM platforms
Bonus Points If...
You have experience in M&A, business brokerage, or financial services
You've worked in marketplace businesses during their scaling phase
You bring established relationships in the business brokerage community
