Benefits: - 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
Position OverviewWe seek a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets. This leader must build plans, personally drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results.
Key Responsibilities Market Strategy & Execution
• Develop and execute an annual marketing strategy and multi-market marketing calendar aligned with growth goals.
• Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
• Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.
Digital Marketing & Agency Management
• Manage the existing outsourced SEO agency and other digital partners, setting deliverables and reviewing results.
• Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns.
• Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue.
• Technical SEO execution remains outsourced; this role owns direction, coordination, performance, and accountability.
Event Management & Coordination
• Plan and execute CE classes, trade shows, sponsorships, networking functions, client appreciation events, and community activities.
• Manage logistics, invitations, registration, vendors, budgets, materials, and on-site execution.
• Coordinate with business development teams and ensure post-event follow-up and ROI measurement.
Brand & Communications
• Maintain consistent brand standards and messaging across locations and business lines.
• Oversee social media, company announcements, PR, newsletters, marketing collateral, presentations, and branded merchandise.
• Coordinate photography, video, employee recognition, recruiting content, and creative vendors.
Sales & Business Development Support
• Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials.
• Align marketing programs with sales priorities and establish lead tracking and handoff processes.
Reporting & Accountability
• Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance.
• Present insights and recommendations to leadership and continuously optimize campaigns.
Qualification's Required
• 5+ years of progressive marketing experience with demonstrated hands-on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast-paced, multi-location environment.
Preferred
• Experience in restoration, construction, plumbing, HVAC, roofing, or other home services.
• Experience with B2B and B2C campaigns, CRM systems, marketing automation, and Google Analytics.
• Experience partnering directly with executives and field sales teams.
Benefits- Health, dental, and vision insurance options.
- 401(k) retirement plan with company match.
- Paid time off (PTO) and company holidays.
- Ongoing training and professional development opportunities.
- Supportive, growth-oriented company culture that values hard work and innovation.
Compensation: $80,000.00 - $110,000.00 per year
Picture yourself here fulfilling your potentialAt SERVPRO®, you can make a positive difference in people's lives each and every day! We're seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO® career opportunities near you is easy! We look forward to hearing from you.
