CR Fletcher is recruiting for a hands-on Director of Marketing to lead a dynamic marketing team for a well-respected, multi-brand retail organization. This is an exciting leadership opportunity for a strategic, brand-focused marketer with strong business-to-consumer (B2C) experience to strengthen brand identity, expand market presence, drive customer engagement, and support continued business growth.
Key Responsibilities- Lead, mentor, and develop the marketing team, establishing clear priorities, accountability, and a collaborative, high-performing culture.
- Develop and execute B2C marketing strategies across traditional advertising, digital marketing, social media, events, and community partnerships.
- Oversee brand positioning, messaging, and creative direction to ensure a consistent and compelling identity across all marketing channels.
- Manage marketing budgets, media planning, vendor relationships, and integrated campaigns to maximize effectiveness and ROI.
- Partner with leadership and cross-functional teams to evaluate marketing performance, improve processes, drive brand awareness, lead generation, and customer retention.
Qualifications- Progressive marketing experience with a strong background in B2C marketing, brand management, and multi-channel campaign execution.
- Proven leadership experience with the ability to motivate, develop, and manage a growing team.
- Strong knowledge of brand strategy, traditional and digital marketing, SEO, SEM/PPC, social media, email marketing, and analytics.
- Experience managing large marketing budgets, agencies, vendors, and integrated campaigns with a focus on measurable results.
- Excellent communication, creative, organizational, and strategic planning skills with a hands-on approach. Experience in retail, consumer services, or a similar B2C environment preferred.
- Bachelor's degree in marketing, business, or a related field preferred.
