About the RoleThe Director of Marketing sets the high-level strategic vision for Blackbird's brand and owns its execution across every marketing discipline and channel including brand, communications, and consumer growth alike. You'll define how Blackbird shows up in the world and make sure that vision holds together everywhere a diner or partner encounters it, from a press mention to an event.
You'll translate strategy into execution across brand campaigns, public relations, and acquisition. This is a builder role: the brand foundations are in place, and your job is to set the direction for where they go next and make sure every team and channel is pulling in the same direction.
We're looking for someone who can operate at both altitudes - setting the vision for what Blackbird's Marketing direction should take, and staying close enough to execution to make sure that vision actually ships.
What You'll DoBrand- Own the Blackbird brand voice and identity across all consumer channels
- Develop campaigns that feel culturally credible: copy, visual, experiential
- Build Blackbird's presence in the cities and dining communities where it matters most
- Partner with the Restaurants team to make sure brand work serves both sides of the network
PR & Communications- Own Blackbird's external narrative - press, media relationships, and executive visibility for Ben and the team
- Build and run a proactive PR strategy that keeps Blackbird part of the conversation in dining, tech, and culture press
- Manage relationships with PR agencies, freelance writers, and media contacts
- Prepare messaging and talking points for press moments, partnership announcements, and, when needed, crisis response
- Partner with Partnerships and Restaurants teams on co-branded press moments and launch announcements
Consumer Growth- Drive diner acquisition across paid, owned, and earned channels
- Set and hit growth targets for app downloads, new user activation, and retention
- Build a performance marketing capability that doesn't sacrifice brand to do it
- Work closely with product on onboarding, in-app messaging, and lifecycle
Team & Operations- Lead and develop a small in-house team
- Manage agency and contractor relationships
- Own the marketing budget and report on what's working
- Generate reporting and make data-driven decisions to set up strategy
What We're Looking For- 8+ years of marketing experience, with meaningful time in consumer-facing roles
- 5+ years of leadership experience, with a builder's mindset
- Proven ability to build brands people actually care about, not just awareness but affinity
- Strong storytelling and communications instincts, including experience building or running a PR / earned-media strategy
- Strong performance marketing chops; you know how to drive acquisition at scale
- Experience at a high-growth startup; you know how to operate with limited resources and high expectations
- A writer's sensibility; you can tell when copy is wrong and make it right
- Passion for restaurants, food culture, and hospitality
Nice to Haves- Experience in a two-sided marketplace
- Background in loyalty, rewards, or payments (not required; a love of the category matters more)
- Existing media relationships and press experience in food, hospitality, or consumer tech
- NYC market experience and existing relationships in the dining space
Pay Transparency Notice & BenefitsDepending on your work location and experience the target annual salary for this position can range from: $220,000 - $250,000 USD. Disclosure in accordance with New York City's Pay Transparency Law.
Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks (quarterly budget for Blackbird testing, anniversary travel, annual learning and development stipend) - subject to applicable taxes and based on eligibility.
