Director of MarketingThe Biltmore Hotel | Coral Gables, FloridaReporting to the Managing Director, you will set the hotel's marketing strategy, lead a small team and external partners, and work closely with Sales, Revenue Management, and ownership. You will bring both creative judgment and commercial discipline: protecting what makes The Biltmore distinctive while finding effective ways to reach new guests and deepen relationships with those who know us.
What you will lead- Develop and execute an annual marketing plan tied to the hotel's business priorities and revenue goals.
- Grow profitable demand and direct bookings through digital marketing, the website, email, CRM, content, partnerships, and targeted campaigns.
- Build coordinated marketing plans for the hotel's rooms, group and catering business, restaurants, golf, spa, and other outlets.
- Guide brand identity, storytelling, photography, video, public relations, and communications across all channels.
- Manage the marketing budget, agencies, and vendors, with clear priorities and accountability for results.
- Measure campaign performance and present practical insights and recommendations to the leadership team.
- Lead, coach, and develop the Marketing Manager and PR Coordinator.
Requirements
What you bring- At least ten years of progressive marketing experience, including leadership of integrated campaigns, budgets, teams, and agency partners.
- A record of delivering measurable commercial results, especially through digital marketing and direct channels.
- Strong brand judgment, writing and communication skills, and the ability to turn a strategy into work that gets done.
- The confidence to collaborate across multiple business units and balance competing priorities.
- Independent luxury hotel or resort marketing experience is strongly preferred.
- English and Spanish bilingual ability is a plus.
If you are a commercially minded marketing leader who understands the power of an exceptional place and knows how to translate that appeal into results, we would welcome your application.
