Full Job Description
As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.
Primary Responsibilities
• Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals
• Manage a team of marketing professionals
• Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
• Participate actively in translating customer/market needs into new feature development in our SaaS product
• Manage product content production which includes online training programs, expert content and building a network of subject matter experts
• Write marketing content
• Develop event strategies including webinars and tradeshows
• Develop customer marketing programs
• Manage the company web site
• Assist in preparing and monitoring consistent presentations & other materials used companywide
Essential duties
• Achieve the company's revenue goals and objectives
• Manage marketing to quantifiable quotas and metrics within the marketing budget
• Build the Preparis brand in key verticals
• Communicate effectively with peers and employees as a key member of the team
• Excellent writing skills, including original authorship of thought leadership content and marketing emails
• Identify and solve any obstacles to successful execution
Qualifications
• Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment
• Track record in delivering revenue results
-Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
• Experience managing internal and external teams
• Working knowledge of Pardot and Salesforce.com
• Bachelor 's Degree required, business concentration preferred
Additional Information
The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients' expectations just as much as we believe in mid-day Wii tournaments and company "funventors." If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we'd love you to join our team!
What You Will Get in Return
• Base salary and bonus
• Generous vacation benefit
• New laptop computer
• Paid parking
• Health benefits
• Fast paced, entrepreneurial environment
• Exposure to the latest cloud computing and web technologies
• Breakfast Club
• Quarterly fun events