7+ years of leadership experience in marketing, communications, or public relations, preferably in the nonprofit sector.
Proven ability to design internal communication systems for large, distributed teams.
Expertise in crafting strategic messaging for executive audiences and funders.
Familiarity with brand architecture concepts and campaign execution.
Experience aligning storytelling with philanthropic trends and CSR initiatives.
Track record in crisis communications and media management.
Proficient in managing internal communication platforms and social media tools.
Responsibilities
Develop and implement an internal communication strategy to align staff with BACR's mission and goals.
Design cascading communication systems for effective leadership updates and policy dissemination.
Manage the Intranet to celebrate employee achievements and foster community.
Ensure consistent branding across internal channels and communications.
Facilitate open dialogue between senior management and staff through meetings and updates.
Collaborate on messaging for organizational initiatives and policy updates.
Lead initiatives to enhance BACR's external brand presence and community impact.
Benefits
Comprehensive medical, dental, and vision insurance.
Wellness and mental health benefits, including an employee assistance program.
Generous time off policy including vacation, sick leave, and mental health days.
Opportunities for professional development and training.
A people-centered work culture that emphasizes community impact.
Full Job Description
Job Description:
Title: Director of Marketing and Communications Reports to: CEO Compensation: $130,000 - $140,000/year Location: Hybrid - San Francisco Bay Area. Can work remotely but will be required to attend occasional meetings in the BACR office or other locations. Some travel may be required, but it is not expected to be significant.
Benefits:
Core benefits: Medical, wellness/mental health benefit, dental, vision, life insurance, FSA (medical, dependent, transit), hospital indemnity, retirement, WellHub, Pet Insurance, employee assistance program
Additional Perks: wellness fair, people-centered work culture, ability to make an impact in your community through mission-driven work.
Time off: Include vacation, sick, 15 holidays, parental and medical leave policy, and mental health days
Growth: Include conference opportunities, regular training opportunities, and professional development week
Position Overview BACR is seeking a strategic, adaptable, and narrative-driven Director of Marketing & Communications to serve as the steward of our brand, culture, and external presence. Reporting directly to the CEO, you will bridge strategic leadership with day-to-day engagement-building cohesive internal communications that unite our workforce while driving external brand visibility across the Bay Area.
This is a pivotal role for an empathetic communicator, skilled storyteller, and collaborative leader who thrives in a mission-focused environment and excels at translating complex organizational initiatives into inspiring stories.
Qualifications & Experience
Experience: 7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
Internal Communications Infrastructure: Track record of designing internal communication systems for large, geographically distributed workforces.
Strategic Messaging Mastery: Proven capability to synthesize high-volume, multi-program operations into concise, highly persuasive narrative frameworks for executive audiences and major funders.
Strategic Vision: Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
Funder Landscape Literacy: Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
Crisis & Media Management: Proven track record handling crisis communications and executive thought leadership programs.
Tools & Platforms: Experience managing internal communication platforms (e.g., Workvivo, Slack) and modern web/social management tools.
Strategic Internal Communications: Develop and execute an internal communication strategy that keeps all staff informed, valued, and aligned with BACR's mission, vision, and strategic goals.
Cascading Communication Systems: Design and implement clear procedures, norms, and processes to ensure leadership updates, policies, and strategic decisions flow thoughtfully and consistently from the Executive Team and Senior Leadership Team (SLT) to all staff.
Intranet & Community Management: Serve as the primary "Community Manager" for Intranet (Workvivo), leveraging the platform to celebrate employee achievements, reinforce shared culture, boost morale, and foster a strong sense of community across all sites.
Unified Internal Brand: Ensure a consistent look, feel, and tone across all internal channels, newsletters, and announcements so employees experience a cohesive, professional brand identity.
Leadership Connection & Transparency: Bridge the gap between senior management and staff by creating opportunities for open dialogue, transparent updates, and meaningful two-way engagement (e.g., All-Staff meetings, Q&As, leadership messages).
Culture & Policy Framing: Collaborate closely with People & Culture, Finance, and Senior Leadership to craft thoughtful, inclusive messaging around key organizational initiatives, policy updates, and official positions on topical/social issues.
External Presence, Brand Strategy & Visibility
Elevating BACR's External Presence: Lead initiatives aligned with Strategic Plan Goal 7 ("Elevate our brand and external presence to increase our influence and impact") to showcase BACR's community impact and broaden its reach.
Brand Architecture Strategy: Serve as a thought partner to leadership on BACR's overall positioning-helping determine the strategic balance between elevating the core BACR brand versus supporting individual program identities (House of Brands vs. Branded House).
Multi-Channel Media Management: Oversee the updates of BACR's websites, social media accounts, annual reports, and organizational profiles (e.g., GuideStar) to ensure brand consistency, visual alignment, and engaging storytelling.
CEO & Executive Visibility: Coordinate executive visibility strategies, including preparing the CEO and SLT for conference presentations, community events, key external appearances, and org-wide announcements.
Crisis Communications & Current Events: Monitor relevant current events, coordinate quick-turnaround responses, and lead crisis communication strategy in partnership with leadership to protect and advance BACR's reputation.
Fundraising & Development Support: Partner with the CEO, Executive Directors and Development and Government Relations teams to align communication strategies with fundraising goals and donor engagement campaigns.
Mindsets
You believe in the power of storytelling. You are able to take complex things and distill them into an interesting and easily understood story.
You're a great communicator. Whether it's written or verbal, you pride yourself on getting your message across succinctly and in a compelling way
You can walk in others' shoes. You think about how things will sound, feel and land for diverse audiences.
You know how to juggle. You're comfortable being pulled in many directions and are actually energized by the challenge.
You're not afraid to manage up. You're able to move projects forward and hold people accountable.
You're inspired by the work you do. You bring energy, creativity, commitment and passion and they're a big part of your success.
