About the RoleWe are seeking a strategic, hands-on Director of Marketing to own commercial marketing across both sides of our business - helping our sales team win and hold shelf space in third-party dispensaries, and driving traffic, loyalty, and basket size in Sunrise stores. This individual will develop the overall marketing strategy, manage an internal team, oversee vendors, and ensure marketing efforts result in measurable commercial results.
The ideal candidate combines broad marketing experience with demonstrated, hands-on fluency in using artificial intelligence to improve marketing impact on the business. This person should be able to establish the structure, systems, processes, and performance standards needed to operate an effective marketing function while remaining willing to personally execute important projects.
Key Responsibilities• Develop and execute an integrated marketing strategy, annual roadmap, and budget aligned with company growth and revenue goals.
• Lead brand strategy and ensure consistent positioning, messaging, creative, and customer-facing materials across company brands and channels.
• Support wholesale growth by developing retailer-specific sales tools, launch materials, in-store programs, budtender education, co-marketing initiatives, and campaigns that help win, retain, and reactivate accounts.
• Drive retail traffic, acquisition, retention, loyalty, and basket growth through digital marketing, lifecycle campaigns, merchandising, promotions, seasonal campaigns, and product launches.
• Partner with retail and operations leaders on promotions and discounting strategies with accountability for gross margin and customer experience.
• Build and manage the marketing function, including internal team members, agencies, freelancers, vendors, workflows, priorities, timelines, and performance standards.
• Make AI a core part of the marketing function by building and using AI-enabled tools for research, customer and market insights, content and creative development, campaign planning, personalization, reporting, testing, automation, and workflow efficiency; build repeatable AI-assisted workflows and establish standards for accuracy, quality, data security, compliance, and human oversight.
• Establish KPIs and executive reporting for campaign performance, customer acquisition and retention, digital channels, vendor performance, and return on marketing investment.
• Manage marketing vendors, contracts, budgets, scopes of work, invoices, and deliverables; identify opportunities to improve performance or reduce costs.
• Partner cross-functionally with sales, retail operations, compliance, finance, HR, and executive leadership to ensure campaigns are effective, operationally realistic, and compliant with applicable cannabis advertising and promotional requirements.
RequirementsRequired Qualifications• 5+ years of progressively responsible marketing experience, including experience building or scaling a marketing function.
• Demonstrated responsibility for commercial results such as revenue, distribution, sell-through, gross profit, customer growth, or retention.
• Experience marketing products sold through third-party retailers, such as CPG, beverage, wholesale, distribution, or similar industries.
• Experience developing and executing multi-channel marketing strategies across digital, email, social, content, brand, and customer engagement channels.
• Experience managing employees, agencies, contractors, vendors, budgets, and marketing ROI.
• Advanced, hands-on experience using AI in a marketing environment, including selecting appropriate tools, building or improving AI-assisted workflows, automating repeatable work, and demonstrating measurable impact on productivity, campaign performance, customer insight, or business results. Candidates should understand current AI capabilities, limitations, responsible-use practices, and data/privacy considerations.
• Strong written, verbal, presentation, project-management, analytical, and organizational skills.
• Ability to balance strategic leadership with hands-on execution in a fast-paced, highly regulated environment.
• Ability to travel to company locations and events as needed.
Preferred Qualifications• Experience building or restructuring a marketing department, including integrating AI-assisted systems or workflows that increased team throughput, improved decision-making, or replaced manual processes.
• Experience in cannabis, retail, consumer packaged goods, hospitality, or another highly regulated industry.
• Experience with CRM, loyalty, marketing automation, analytics, project-management platforms, SEO, paid media, PR, website development, and community partnerships.
• Familiarity with cannabis-specific advertising and promotional restrictions and experience presenting marketing performance to senior leadership.
What Success Looks Like• Build a clear company-wide marketing strategy, operating structure, brand standards, campaign processes, and approval workflows.
• Create reliable dashboards and executive reporting tied to commercial performance and marketing ROI.
• Strengthen coordination between marketing, wholesale sales, retail operations, compliance, and leadership.
• Evaluate vendors, technology, staffing, and spending and recommend improvements, consolidation, or cost savings.
• Build a practical AI and marketing technology roadmap, embed AI into day-to-day marketing workflows, and demonstrate measurable improvements in speed, quality, efficiency, customer insight, and commercial performance.
BenefitsBenefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
