About Our Role:
We're looking for a driven, creative, and strategically minded Director of Lifecycle Marketing & CRM to join our marketing team. This role sits at the intersection of storytelling and systems - you'll own how we communicate with guests and prospects across every channel, building the campaigns and the infrastructure that power them. You'll be the connective tissue of our marketing calendar, partnering closely with channel owners in social, paid media, content, and revenue to bring integrated campaigns to life from brief to send.
If you obsess over subject lines, love architecting a nurture flow as much as writing the copy inside it, and have hands-on experience in Revinate - we want to hear from you.
Essential Functions:
Brand and Property Email Marketing
- Design and build emails for property and brand-level newsletters, while owning email marketing KPIs, in collaboration with regional property directors
- Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts, including intake and brief process, ensuring emails are sent on time, to the write segment, and with consistently timely content
- Develop graphics, headers, and templates for use across email marketing sends
- Collaborate with brand marketing team on newsletter themes and highlights, and write copy for brand newsletters
Campaign Planning & KPI Management
- Own and maintain the integrated brand marketing campaign calendar, aligning all channels - email, social, paid, on-property, and PR - around a unified narrative.
- Manage the guest communications and email marketing campaign calendars for all Trailborn properties, in collaboration with regional marketing directors
- Track and own campaign performance, including revenue by owned channel, engagement rates, and total revenue through the customer journey, delivering regular recaps with learnings and recommendations to continuously raise the bar.
CRM, Lifecycle, and Guest Communication
- Lead the buildout and ongoing optimization of our CRM in Revinate, including segmentation strategy, audience architecture, and automation workflows.
- Define and manage the guest communication roadmap - from pre-arrival sequences, SMS messaging, and in-stay messaging to post-stay re-engagement and loyalty campaigns.
- Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.
- Design and manage the full guest lifecycle - acquisition, activation, engagement, and retention - with intentional messaging at every stage.
- Strategize and execute campaigns to drive email database growth, and develop opportunities for rewarding loyalty
Qualifications
- 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, and/or CRM - ideally within hospitality, travel, or a consumer brand.
- Mastery of Revinate Platform (At least 2+ years of hands-on experience building marketing emails, running reports, automated campaign building, and segmentation targeting with Revinate)
- An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
- An eye for the details, a creative vision for beautifully designed emails, and a knack for understanding the functionality of successful email campaigns
- Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
- Strong project management instincts - you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.
