10+ years in performance marketing and digital acquisition, preferably in consumer financial services or fintech.
8+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
Proven expertise in multi-channel A/B testing, conversion rate optimization, and customer segmentation.
Advanced skills in data storytelling and business intelligence tools like Tableau and Google Analytics.
Strong leadership abilities with experience managing and developing marketing talent across various teams.
Bachelor's degree in marketing, business, analytics, or a related field; Salesforce Marketing Cloud certifications preferred.
Responsibilities
Architect and lead lifecycle and acquisition strategies across multiple digital channels.
Own and drive the Salesforce Marketing Cloud roadmap and tech-stack integrations.
Define and manage budgets and vendor relationships to meet key performance benchmarks.
Establish an experimentation framework and oversee multivariate testing and optimization.
Collaborate with data teams to integrate predictive models for advanced segmentation and automation.
Design and monitor executive reporting dashboards to communicate performance insights to C-suite stakeholders.
Serve as a strategic partner to cross-functional teams, ensuring compliance with regulatory standards.
Benefits
Comprehensive health coverage, including Medical, Dental, Vision, and Life Insurance.
Generous 401(k) retirement plan with a strong company match.
Convenient headquarters location in Plano, Texas, near Legacy West.
Competitive executive compensation package with performance incentives and paid time off.
Full Job Description
Description
Position at Landmark Management
Responsibilities
Strategic Vision and Omnichannel Leadership
Architect and lead enterprise lifecycle and acquisition strategies across Email, SMS, Display, Paid Social, and programmatic media, orchestrating personalized, multi-touch prospect and client journeys.
Own the multi-year Salesforce Marketing Cloud roadmap, driving platform architecture, tech-stack integrations, data model maturity, and automation governance to support rapid company scaling.
Define and manage channel budgets, vendor relationships, and media allocations to achieve CAC, LTV, conversion, and ROI benchmarks.
Experimentation, Data, and MarTech Architecture
Establish an enterprise experimentation framework and rigorous learning agenda, overseeing multivariate testing (MVT), dynamic content strategies, deliverability optimization, and conversion rate optimization (CRO) across touchpoints.
Partner with Data Science, Analytics, and Engineering teams to ingest predictive scoring, machine-learning attribution models, and behavioral data into SFMC for advanced segmentation, churn prevention, and next-best-action automation.
Design, standardize, and monitor executive reporting dashboards (leveraging Dash or other BI tools) to communicate channel performance, attribution insights, and strategic pipeline growth to C-suite stakeholders.
Cross-Functional Governance and Compliance
Serve as the strategic business partner to Legal, Compliance, Product, Sales, and Client Services, establishing robust governance protocols for consumer privacy, CAN-SPAM, TCPA, and financial regulatory standards.
Spearhead mobile-first digital product experiences, coordinating with Creative and Product teams to ensure responsive architecture, accessibility, inbox placement, and frictionless customer enrollment pathways.
Oversee agency, vendor, and platform partnerships, holding third-party teams accountable to high delivery standards, contractual SLAs, and efficient cost structures.
Team Leadership and Organizational Culture
Build, mentor, and influence a high-performing digital marketing organization, fostering a culture of technical excellence, continuous learning, and accountability.
Establish standard operating procedures, documentation, and scalable playbooks for journey orchestration, campaign QA, and deliverability monitoring across the department.
Qualifications
Experience: 10+ years of progressive leadership in performance marketing, lifecycle marketing, and digital acquisition, with demonstrated expertise in consumer financial services, fintech, or similarly regulated, high-volume consumer industries.
Platform Mastery: 8+ years of hands-on and architectural leadership within Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Email Studio, MobileConnect, Contact Builder/Data Extensions, AMPscript, and integrations with core CRMs and CDPs.
Strategic & Analytical Acumen: Proven track record designing multi-channel A/B and multivariate testing programs, full-funnel CRO, multi-touch attribution modeling, and customer segmentation strategies.
Data & BI Proficiency: Advanced command of data-driven storytelling and business intelligence tools (Tableau, Power BI, Looker, Domo) alongside web analytics platforms (Google Analytics, Adobe Analytics).
Leadership & Influence: Demonstrated ability to manage, develop, and scale marketing talent, with executive presence and proven influence across C-level executives, technical teams, and cross-functional partners.
Education: Bachelor's degree in marketing, Business, Analytics, Computer Science, or equivalent practical experience; relevant Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant or Email Specialist) preferred.
Leadership Characteristics
Strategic & Commercial Mindset: Balances high-level commercial strategy with deep technical understanding; relentlessly focused on ROI, unit economics, and customer value creation.
Data-Informed Challenger: Proactively uses data, predictive insights, and rigorous testing methodologies to challenge legacy assumptions and drive continuous innovation.
Executive Communicator: Synthesizes complex technical workflows and attribution data into concise, actionable strategic narratives for executive leadership.
Resilient & Adaptable Leader: Thrives in fast-paced, high-growth environments, guiding teams through operational scale with clarity, calm leadership, and high standards of excellence.
Benefits
Comprehensive health coverage, including Medical, Dental, Vision, and company-paid Life Insurance.
Generous 401(k) retirement plan with an aggressive company match.
Convenient headquarters location in Plano, Texas, near Legacy West.
Competitive executive compensation package, including performance incentive structures and comprehensive paid time off.
