8+ years in integrated marketing, ad sales marketing, or related fields.
Strong grasp of advertising, media sales, and sponsorships.
Proven track record in creating revenue-generating marketing solutions.
Experience leading cross-functional teams and initiatives.
Exceptional storytelling and executive communication skills.
Deep understanding of consumer insights and marketplace trends.
Passion for entertainment and the moviegoing experience.
Responsibilities
Lead integrated marketing strategies to boost advertising revenue.
Own creative storytelling for high-profile RFPs and custom proposals.
Translate audience data into actionable marketing solutions with Research team.
Develop partnerships leveraging cinema and experiential assets.
Identify growth opportunities in collaboration with Sales leadership.
Build workflows to enhance proposal quality and speed-to-market.
Foster collaboration across various departments and teams.
Mentor Integrated Marketing team, establishing best practices and standards.
Benefits
Comprehensive benefits plan including medical, dental, and vision.
Paid holidays and time off.
Short and long-term disability benefits.
401(k) plan with company match.
Life insurance and wellness programs.
Full Job Description
Position Title: Director of Integrated Marketing
Reports To: SVP, Head of Marketing
Position Overview:
The Director of Integrated Marketing is responsible for leading the development and execution of Screenvision's advertiser marketing strategy, leading with storytelling and creating innovative revenue-driving solutions that position cinema as a premium, culturally relevant platform for brands.
Acting as a strategic partner to Sales, this role oversees integrated marketing programs across Screenvision's portfolio, including upfronts, tentpole movie releases, sponsorships, experiential programs, custom content, research-driven solutions, and emerging offerings. The Director serves as an author of the company's go-to-market narrative, helping advertisers unlock the power of cinema through compelling storytelling, audience insights, and industry-leading marketing innovation.
This role will collaborate across Sales, Research, Content, Exhibitor Relations, Product, Operations, and Creative to develop scalable solutions that accelerate revenue growth and strengthen Screenvision's leadership position within the media marketplace. The role also contributes to marketplace visibility through strategic presentations and category development initiatives.
Key Responsibilities:
Lead the development of integrated marketing strategies that drive advertising revenue across national and category-specific accounts.
Own the strategic direction, creative storytelling and packaging of high-profile RFP responses, proactive opportunities, and custom partnership proposals, creating scalable advertiser programs tied to cultural moments, premium content, and blockbuster releases.
Partner with the Research team to translate audience data into actionable advertiser solutions.
Develop innovative partnerships and cross-platform solutions that leverage Screenvision's cinema, experiential, digital, content, and promotional assets, connecting brands with audiences during high-attention moviegoing moments.
Partner closely with Sales leadership to identify growth opportunities, category priorities, and revenue acceleration initiatives.
Build scalable workflows that improve proposal quality, speed-to-market, and organizational effectiveness.
Foster collaboration across Sales, Marketing, Content, Research, Exhibitor Relations and Operations.
Lead and mentor Integrated Marketing team members while establishing processes, standards, and best practices that create a culture of creativity, accountability, innovation, and continuous improvement.
Qualifications:
8+ years of experience in integrated marketing, ad sales marketing, media strategy, branded partnerships, sponsorship marketing, or related fields.
Deep understanding of advertising, media sales, sponsorships, experiential marketing, branded content, and entertainment partnerships.
Proven ability to develop revenue-generating marketing solutions and strategic advertiser programs.
Experience leading cross-functional initiatives and managing high-performing teams.
Exceptional presentation, storytelling, and executive communication skills.
Strong understanding of consumer insights, audience strategy, and marketplace trends.
Passion for entertainment, culture, and the unique power of the moviegoing experience.
Success Measures:
Revenue impact and win rate improvement.
Ensure strategic consistency and excellence across advertiser-facing materials and communications.
Growth of tentpole sponsorship and custom program revenue through innovation and successful launches of new advertiser solutions.
Adoption and effectiveness of sales enablement tools and category narratives.
Marketplace visibility and advertiser perception of Screenvision.
Team development and organizational performance.
This position reports to our New York City headquarters in midtown Manhattan Monday through Thursday with the option to work from home on Friday.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation [Exempt roles only], paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
