4+ years engaging with celebrity and micro-influencers
Proven success in beauty or fragrance campaigns
Strong relationships with influencers or talent managers
Exceptional written communication skills
Deep understanding of social media platforms and content best practices
Passionate about beauty and pop culture
Self-starter in fast-paced environments
Creative thinker with a 'no task too small' attitude
Responsibilities
Develop and implement influencer strategy for Huda Beauty
Identify and nurture new and existing influencers
Collaborate with Global Marketing for brand consistency
Coordinate with departments to meet business needs
Manage invite lists for events and monitor performance
Scale influencer seeding strategy with global teams
Lead PR strategy with agency for brand relevance
Manage influencer marketing budget and ensure cost-effectiveness
Negotiate contracts and align deliverables with KPIs
Track campaign effectiveness and share insights with teams
Analyze ROI and adjust strategies as needed
Benefits
Monthly 'Self-Love Days' at company discretion
401(k) matching contributions
Premium Medical/Dental/Vision coverage for employees and dependents
Monthly coaching sessions with in-house Success Coach
Employee discounts on all Huda Beauty products
Hybrid working schedules (home & office)
Quarterly product gifting
Full Job Description
Summary: The Director of Influencer Marketing will develop, execute and manage Influencer strategies to increase brand awareness and engagement in the Americas region for Huda Beauty. This role involves cultivating relationships with key media outlets, influencers, and stakeholders, creating impactful campaigns, and overseeing influencer partnerships to elevate brand's presence and credibility
Essential Duties and Responsibilities:
Develop and implement regional influencer strategy and approach for Huda Beauty across micros, mid tier, macro and celeb level influencers for both short term and long term partnerships.
Identify new talent and influencers across new demographics and markets while continue to nurture existing influencer community while looking to
Collaborate with Global Marketing to ensure brand equity and storytelling are consistent, while developing and modifying plans based on regional needs.
Strong collaboration with other departments (Brand, Agencies, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected
Manage, plan & execute invite lists for regional and global events. Monitor performance and KPIs during and post activations
Work in partnership with Global teams to scale and evolve influencer seeding strategy, including lifestyle, wellness and "fragheads"
Lead and drive PR strategy in partenership with agency to ensure brand is top of mind and relevant across the editor community
Develop and manage the Influencer marketing budget, ensuring cost-effective strategies
Lead paid partnerships. Negotiate contracts and partnerships with influencers, ensuring briefs and deliverables are strategically aligned and KPIs achieved.
Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates
Set strong KPIs, measure effectiveness and track learnings for all influencer campaigns leveraging analytical tools when needed. Distribute insights and learnings regularly with internal teams via monthly reporting.
Monitor expenses, analyze ROI, and adjust strategies accordingly.
Requirements
Bachelor's degree
10+ years of influencer or related marketing experience
At least 4 years' experience in identifying, engaging, and working with celebrity, micro-influencers and editors.
Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers
Passion for building relationships and connecting with people
Exceptional written communication skills with keen attention to detail
Experience developing, executing and refining social and influencer strategies
Has a strong understanding of different social platforms and what content would perform best on each platform, content best practices, and organic/paid rights & usage
Obsessed with pop culture, social media, and a natural story-teller
Passionate about beauty with an intense desire to learn and explore ways to innovate in those areas
Self-starter, ability to thrive in a fast paced, start-up environment
Creative thinker to help drive exciting, disruptive content and campaigns promoting brand growth
Has a 'no task too small' attitude
Benefits
Monthly "Self-Love Days" - at company discretion
401(k) matching contributions
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Hybrid working schedules (home & office)
Quarterly product gifting
The pay range for this role is $125k-$200k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.
