Description
About the Role:The Director of Growth leads Candrone's Sales, Marketing, and Partnerships functions to grow market share in the UAV industry, expand into new territories, and strengthen the business in existing markets. Reporting to the Vice President of Operations, this leader develops departmental managers, aligns commercial teams, and captures diversified revenue opportunities as the company grows.
The successful candidate brings strong UAV industry knowledge and experience leading managers and distributed teams across sales, enterprise marketing, partnerships, and e-commerce.
This full-time remote role is open to candidates in Ontario or British Columbia with the ability to travel for team leadership, customers, partnerships, and market development.
Key Responsibilities: Market Development and Commercial Management
- Grow UAV market share through customer acquisition, account expansion, and regional and vertical development in existing and new territories.
- Identify new products, offerings, and partnerships; assess opportunities, prepare business cases, and lead approved initiatives.
- Manage budgets and forecasts, aligning resources with demand, opportunity, margins, and performance.
- Partner with Operations, Solutions, Customer Success, and Supply Chain to align customer needs, support, product availability, and delivery capacity.
Leadership and People Management
- Lead and develop the Sales Manager, Marketing Manager, and future leaders with clear expectations and accountability.
- Build leadership capability through coaching, performance and development planning, succession planning, hiring, and retention support.
- Lead distributed teams through consistent communication, collaboration, customer focus, and continuous improvement.
- Translate company objectives into departmental goals, budgets, and resource plans; address performance gaps and clarify priorities.
- Contribute to company direction as a leadership-team member and align commercial commitments with delivery capability.
Sales Leadership and Organizational Development
- Guide sales performance, customer acquisition, strategic-account growth, and market-share expansion.
- Design sales structures, including inbound and outbound roles, territories, management accountabilities, and compensation recommendations.
- Define account ownership, lead routing, opportunity attribution, and handoffs for a coordinated customer experience.
- Standardize prospecting, qualification, account planning, and sales processes through CRM workflows and reporting.
Marketing and E-commerce Leadership
- Lead brand positioning, enterprise demand generation, segmentation, and marketing programs tied to commercial goals.
- Ensure messaging demonstrates Candrone's UAV expertise and customer value in priority industries and markets.
- Align Sales and Marketing on lead quality, qualification, response standards, and conversion using customer and performance insights.
- Oversee website and e-commerce performance across consumer and enterprise buying journeys.
- Direct digital marketing, content, campaigns, and website improvements based on demand, revenue, conversion, and return on marketing spend.
Partnership Development
- Build a partnership strategy aligned with Sales and Marketing priorities, partner selection, and commercial models.
- Develop relationships with industry associations, referral partners, and technology providers to expand reach and revenue.
- Create partner propositions and commercial arrangements with leadership, Legal, and Finance.
- Activate partnerships through joint marketing, referrals, and coordinated selling, with clear ownership, enablement, and reporting.
Reporting and Data Analytics
- Establish reliable dashboards across Sales, Marketing, e-commerce, and Partnerships with agreed KPIs and ownership.
- Analyze sales KPIs, pipeline quality, conversion, website traffic, marketing spend, and cost per qualified lead to improve revenue.
- Use brand awareness, customer feedback, and buying behaviour to identify demand, competitive gaps, and market opportunities.
- Present recommendations to leadership and coach managers to turn data into action and measurable results.
Qualifications:- 10+ years in sales, marketing, or commercial leadership, with senior responsibility for sales and marketing performance.
- Strong UAV industry knowledge spanning enterprise applications, technology trends, competition, customer buying, and partnerships.
- Proven experience leading and developing departmental managers through coaching, performance management, hiring, and organizational development.
- Experience leading remote or geographically distributed teams across regions.
- Experience building partnership strategies and programs from inception into measurable commercial results.
- Enterprise marketing experience in brand positioning, demand generation, buyer segmentation, and campaign measurement.
- Experience overseeing e-commerce and website growth across consumer and enterprise buying journeys.
- Ability to build commercial reporting and use sales, marketing, digital, brand, and customer data to guide decisions.
- Experience growing market share, diversifying revenue, and managing budgets, forecasts, and growth investments.
- Leadership through managers: sets direction, delegates effectively, and develops independent leaders.
- Commercial judgment: balances customer needs, market potential, profitability, and organizational capacity.
- Analytical decision-making: identifies root causes and turns evidence into priorities and corrective action.
- Relationship development and negotiation: builds durable, mutually beneficial commercial relationships.
- Organizational change: implements new structures and processes with clear ownership and sustained adoption.
- Cross-functional collaboration: resolves competing priorities around customer and company outcomes.
Preferred Experience
- Experience with HubSpot, Microsoft Dynamics 365 Business Central, and Shopify.
- Regional market development and structural change that creates multiple revenue streams.
- Experience with industry associations and building a partnership function.
- Experience connecting lead generation, e-commerce, website growth, and sales leadership to realized revenue.
Compensation Package:- Salary range: $150,000-$165,000.
- Performance bonus opportunity of up to 20%-25% of salary.
- Participation in the company's stock option plan, providing long-term ownership and alignment with company growth.
- Comprehensive medical and dental benefits, including a Health Spending Account (HSA).
- Matching RRSP program to support long-term financial planning.
- Generous time-off program, including vacation, wellness days, and the full week off between Christmas and New Year's.
- Professional development support, including assistance with role-relevant certifications.
As part of our hiring process, all candidates must successfully complete reference checks and a criminal background check.Compensation
$150,000.00 - $165,000.00 per year
