Director of Events and Experiences

Perplexity AI

• $150K — $180K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of event production experience, particularly in technology companies.
  • Proven track record of building and leading an events team.
  • Experience managing large budgets and vendor contracts.
  • Strong negotiation skills for sponsorship deals.
  • Expertise in running executive speaking programs, including stage selection and speaker preparation.
  • Comprehensive knowledge of event production logistics, including AV and security.
  • Ability to measure event success through attribution and brand sentiment analysis.
  • Collaborative partner across multiple departments, including Sales and Finance.
  • Proficient in using AI tools to enhance event management processes.
  • Located in San Francisco or New York, with willingness to travel internationally.

Responsibilities

  • Own the overall strategy and execution of events, including budget and production.
  • Set the event calendar, determining which events to pursue or skip.
  • Produce a variety of hosted events, from launches to roadshows, managing all logistics.
  • Run the executive speaking program, selecting stages and preparing speakers.
  • Negotiate sponsorship terms and design event footprints.
  • Coordinate field events with Sales to ensure customer engagement and follow-up.
  • Ensure events reflect the brand identity, collaborating with Brand and Creative teams.
  • Lead and manage the events team, balancing individual contributions with team leadership.
  • Develop and implement event systems, including playbooks and vendor management.
  • Measure event outcomes, analyzing attendance and engagement to refine future strategies.
  • Be present on-site for key events, ensuring successful execution.

Benefits

  • Opportunity to build an events function from the ground up.
  • Collaborative work environment with cross-departmental partnerships.
  • Access to cutting-edge AI tools to streamline event management.
  • Potential for international travel to diverse events.
  • Leadership role with a mix of individual contribution and team management.
Full Job Description
You will set the strategy, run production, manage the budget, and build the team. If you have produced a flagship and a dinner in the same week, know what a good sponsorship deal looks like, and want to build an events function from the ground up, this role is for you.

Responsibilities
  • Own events. Hosted, speaking, sponsored. Strategy, budget, production, results.
  • Set the calendar. Decide which events we run, which we speak at, and which we skip.
  • Produce hosted events. Launches, dinners, summits, roadshows. Concept, programming, venue, vendors, run of show.
  • Run the speaking program. Pick the stages. Prepare the speakers.
  • Manage sponsorships. Negotiate terms, design our footprint, and account for the spend.
  • Run field events with Sales. Get the right customers in the room. Make sure someone follows up.
  • Be Perplexity. Our events should look and feel like our product. Work with Brand and Creative on every one.
  • Lead the team. Equal parts IC and manager.
  • Build the system. Playbooks, event tiers, intake, vendors, agencies, budgets.
  • Measure. Attendance, coverage, pipeline, signups. Know which events worked and stop doing the ones that didn't.
  • Be on site. For the events that matter, you are in the room.

Qualifications
  • 12+ years producing events, including large hosted events, sponsorships, and field programs, ideally in-house at a technology company.
  • Has built or led an events team.
  • Has owned large budgets, agency relationships, and vendor contracts.
  • Has negotiated sponsorships and knows a bad deal when they see one.
  • Has run an executive speaking program: selecting stages, preparing speakers, managing the day.
  • Knows production: run of show, staging, AV, registration, staffing, security, permits.
  • Drives measurement. Has built event attribution and tracked brand sentiment, and reports what each event returned.
  • Can partner with Sales, Product, Comms, Brand, Finance, Legal, and executives.
  • Power user of AI tools. Most of your work already runs through them, and you can show us how.
  • Based in San Francisco or New York. Willing to travel internationally.

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