Director of Enrollment Communications

Posting Details

Position Information

Position Number
000348

Functional Title
Director of Enrollment Communications

Position Type
Staff

Position Eclass
EP - EHRA 12 mo leave earning

Position Summary

The Director of Enrollment Communications serves as a senior strategic leader and subject matter expert within University Communications' Brand Marketing team, overseeing a dedicated enrollment marketing vertical that supports institutional recruitment, enrollment, and student-centered communication priorities. This position works closely with Enrollment Management senior leaders and key campus partners, including Undergraduate Admissions, Financial Aid, the Registrar's Office, the Graduate School, and the Cashier's Office, to understand their needs and to ensure Enrollment Management priorities are represented within strategic marketing plans at the university level.

The Director oversees enrollment marketing campaigns, communication planning, website strategy, CRM communication content, and enrollment-related marketing operations. The Director leads a team of marketing professionals and serves as a strategic consultant to campus partners on enrollment communications, recruitment marketing, onboarding communications, and messaging specific to enrollment management functions.

Minimum Qualifications

• Bachelor's degree and at least 7 years of progressively responsible professional experience in marketing, communications, enrollment marketing, recruitment marketing, public relations, or a related field.
• Demonstrated experience developing and implementing strategic marketing or communication plans that support organizational objectives.
• Experience building partnerships and influencing decisions across departments, including collaboration with senior leaders and complex stakeholder groups.
• Demonstrated knowledge of digital marketing, multi-channel communications, CRM-supported communications, and data-informed decision making.
• Supervisory experience, including coaching, mentoring, and evaluating professional staff.

Additional Required Certifications, Licensures, and Certificates

Preferred Qualifications

• Master's degree in Marketing, Communications, Higher Education Administration, Business Administration, or a related field.
• Experience working within higher education marketing, enrollment management, admissions, or a related university environment
• Experience developing and managing student lifecycle communications, including recruitment, yield, onboarding, and retention initiatives.
• Experience with CRM platforms (Slate-specific experience a plus), marketing automation, audience segmentation, and communication workflow management.
• Experience serving as a strategic advisor in a matrixed organization and leading initiatives through influence rather than direct authority.

Special Instructions to Applicants

Recruitment Range
$85,000 - $90,000

Org #-Department
University Communications - 33901

Job Open Date
10/27/2026

For Best Consideration Date

Job Close Date

Open Until Filled
No

FTE
1.000

Type of Appointment
Permanent

If time-limited, please specify end date for appointment.

Number of Months per Year
12

FLSA
Exempt