7-10+ years of experience in digital marketing, focusing on performance marketing and analytics
Proven ability to manage agencies and ensure accountability for KPIs
In-depth knowledge of paid media platforms including Meta, Google, and YouTube
Strong analytical capabilities with a knack for data-driven strategy
Experience with multi-location, franchise, or membership-based business models preferred
Ability to operate strategically while managing day-to-day execution
Responsibilities
Own the overarching digital marketing strategy for customer acquisition
Lead and manage external agency partners to ensure performance accountability
Establish a test-and-learn environment for continuous optimization
Translate campaign data into actionable insights for leadership
Balance national marketing strategy with localized execution
Collaborate with cross-functional teams to align on growth initiatives
Mentor and support internal marketing and tech team members
Benefits
Flexible work model with options for hybrid or remote work
Opportunity to lead a high-impact digital marketing strategy
Collaborate across various departments in a fast-scaling business
Mentorship opportunities within a dynamic and supportive team environment
Full Job Description
Job Description Director of Digital Marketing
We partner with a fast-scaling, membership-driven consumer services brand operating across a national footprint. As the business continues to expand, they are looking to bring on a Director of Digital Marketing to lead strategy, performance, and accountability across their digital ecosystem.
This is a high-impact leadership role focused on driving measurable growth, optimizing multi-channel performance, and managing agency partners at scale.
What You'll Do
Own the digital marketing strategy across paid media, performance channels, and customer acquisition
Lead and manage external agency partners across platforms (e.g., paid social, search, video), ensuring accountability and strong performance
Establish a structured test-and-learn environment to drive continuous optimization and growth
Translate campaign data into clear insights and actionable recommendations for leadership
Balance national strategy with localized execution across a multi-location business model
Partner cross-functionally with marketing, operations, and leadership teams to align on growth priorities
Mentor and support internal team members, including marketing and technology functions
What We're Looking For
7-10+ years of experience in digital marketing, with strong exposure to performance marketing and analytics
Experience managing agencies and holding partners accountable to KPIs and results
Deep understanding of paid media ecosystems (e.g., Meta, Google, YouTube) and performance optimization
Strong analytical mindset with the ability to translate data into strategy
Experience in multi-location, franchise, or membership-based business models is highly preferred
Proven ability to operate at both strategic and executional oversight levels
Ideal Profile
Background in scaling consumer-facing brands with distributed locations or subscription models
Comfortable navigating both national campaigns and localized marketing needs
Strong leadership presence-proactive, decisive, and data-driven
Thrives in collaborative, mission-driven environments with high visibility and accountability
Compensation & Flexibility
Base salary range: $125,000 - $135,000, depending on experience
Flexible work model (hybrid or remote options available based on location and fit)
