Position Overview:UNIQLO USA is looking for a leader to develop, execute and optimize full-funnel digital marketing strategies with the mission of driving brand awareness and revenue for Uniqlo E-Commerce and stores. As the head of the digital marketing team, the Director of Digital Marketing will need to develop a holistic digital marketing strategy to accomplish business objectives, optimize marketing mix for highest efficiency, and help integrate the latest marketing technology into the business. This position reports to the Chief E-Commerce Officer and will have ~5 direct reports, as well as support of various agencies.
Responsibilities are, but not limited to:- Oversee full-funnel marketing strategy to drive brand awareness and revenue growth through expansion into new marketing channels and improvement of existing marketing efforts.
- Own the digital media budget and be responsible for all digital marketing KPIs. Lead measurement strategy to guide marketing investment.
- Lead and grow the digital marketing teams, and provide structure, process, and standards for these teams to ensure success.
- Own all agency and vendor relationships related to Digital Marketing.
- Partner cross-functionally with Site, Creative, Merchandising, Operations, and Finance to inform marketing strategy.
- Develop reporting and insights to be shared at the Board and Executive team level.
- Own headcount planning for the Digital Marketing team and identify any gaps and opportunities to fill them.
- Coordinate with key internal stakeholders including global headquarters and local brand/product/retail marketing teams, merchandising team, store operation teams to get program buy in and align on key acquisition & revenue goals.
- Other related duties to be assigned by direct supervisor
- Frequent in person collaboration
Qualifications8-1- 2 years digital marketing experience in the retail industry, with demonstrated success delivering multi-channel campaigns. Expertise leading in-house performance marketing, with a focus on both profitability and growth.
- Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.
- Deep understanding of the U.S. consumer's media behavior, industry benchmarks and best practices.
- Experience building both scalable acquisition strategies and retention strategies.
- Proven ability to communicate and influence executive management and partners, inclusive of Google, Meta, Tiktok and agency partners.
- An effective communicator, collaborator, and problem solver.
Salary: $175,000 - $280,000 annuallyBonus eligible
**The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
