Salary: $120,000.00 - $165,000.00 Annually
Location : Las Vegas, NV
Job Type: Full Time
Job Number: LVDM2023_111326
Department: Marketing
Opening Date: 11/13/2026
The Role: The Director of Digital Content leads the team of content creators behind the creative for the Las Vegas Convention and Visitors Authority's digital channels, including the [redacted] social media channels. This position sets the creative vision and the standard for creative excellence, looking ahead to what's on the horizon and defining how Las Vegas content adapts to remain culturally relevant as the world's premier meetings and travel destination.
What You'll Do:Keep in mind that this list is not all-inclusive.
Creative Strategy- Set the creative vision and strategy for content across Vegas digital channels, including [redacted] social channels, and evolve the creative approach to anticipate shifts in platforms, formats, and audience preferences. Partner with internal leaders to bring their plans to life through platform-specific creative, avoiding a "one size fits all" approach.
- Set and uphold the standard for creative quality across all content. Ensure work is original, on-brand, and crafted for each specific platform. Provide creative direction and feedback that elevates the team's work.
Content Development- Lead creative ideation and brainstorming for social media and digital content, as well as activations and other custom content as needed. Provide mentorship and guidance to draw out the team's best ideas, align them with broader brand goals, and translate them into actionable plans.
- Guide creative development and production of content for Las Vegas and destination partners. Craft compelling narratives captivate audiences and inspire them to experience everything Las Vegas offers. Maintain a consistent creative voice across all platforms.
Team Leadership- Lead a team of content creators across Instagram, Facebook, TikTok, X, and emerging platforms. Build an environment where ideas are encouraged, developed, and put into action. Set measurable goals, evaluate performance, and provide constant feedback. Recognize individual exceptional achievement against goals.
- Work hand-in-hand with internal teams and agency partners to ensure creative aligns with channel plans and the brand's social, cultural, and marquee event programming. Explore and initiate content collaborations with marquee event partners, influencers, and creators to reach new audiences and expand the influence of the brand.
What We're Looking For:- Education: Bachelor's degree in marketing, communications, advertising, film, digital media, or related creative field preferred, or high school diploma (or equivalent) plus 2 additional years of job-related experience.
- 5+ years of experience in digital content, social content creation, or creative direction, including 2+ years leading creative teams, with a commanding understanding of the creative process from ideation through delivery.
- Experience leading content creation for a premier entertainment, destination, or lifestyle brand.
- Proven experience managing digital content production from ideation through filming, editing, and delivery.
- Proven success setting creative direction across digital platforms and providing feedback that improves creative quality.
- Experience leading brainstorming for social, digital, and experiential activations and turning ideas into actionable plans.
- Ability to anticipate trends and use data insights to develop fresh, authentic content and original storytelling.
- Ability to match production quality and style to each channel, from unfiltered vertical video to polished content.
- Advanced editing skills and a strong eye for short-form vertical video. Additional photography, video, and graphic design skills preferred.
- Intermediate proficiency using AI tools independently to support routine and moderately complex tasks and improve work quality, efficiency, and decision-making preferred.
- Strong organizational and leadership skills to manage teams, multiple high-volume projects, and deadlines.
- Strong interpersonal and communication skills to pitch and explain creative ideas clearly.
- Must have or be able to obtain a driver's license for required regional travel. The role requires the ability and willingness to travel locally and regionally as needed.
- Ability to work varying shifts, including nights, weekends, and some holidays.
- All LVCVA Ambassadors are expected to demonstrate "Do the Right Thing", "Vegas for All", and "Be Extraordinary" by acting with integrity, fostering an inclusive and welcoming environment, and delivering exceptional service in everything they do.
MANAGEMENT-CLASS BENEFITSYour total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.
NEVADA PERS RETIREMENT PROGRAMNO SOCIAL SECURITY TAXES WITHHELDINSURANCE - 100% Employer Paid- Medical/Dental/Vision/Rx (employee and dependents)
- Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of:
- $200,000 for Sr. Director and Director
- $150,000 for Sr. Manager and Manager
- Long-Term Disability (LTD) Insurance
VOLUNTARY INSURANCE - 100% Employee Paid- Life Insurance
- Supplemental Insurance
- Long-Term Care Insurance
- Flexible Savings Accounts (FSA & Dependent Care FSA)
- Pet Insurance
PERSONAL TIME OFF (PTO)HOLIDAYS- 13 per year, includes birthday
DEFERRED COMPENSATION (IRS section 457)ANNUAL MERIT INCREASE - July- Ambassadors are eligible for an increase to base pay based on achievement of performance measures.
ANNUAL PERFORMANCE INCENTIVE- Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.
OTHER- Employee Assistance Program
- Education Assistance
NOTE: Benefits subject to change based on the discretion of management.
01
Each applicant must complete this supplemental questionnaire as a part of the application screening and selection process. The information you provide will be reviewed and used to determine your eligibility to move forward in the selection process. Incomplete responses, false statements, omissions, or partial information may result in disqualification from the selection process. "See Resume" is not a substitute for any of the required employment history fields in the application process.Do you agree to answer each supplemental question truthfully, thoroughly and that your responses can be verified from information included within the application?
02
Do you have at least 5 years of experience in digital content, social content creation, or creative direction?
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Do you have a bachelor's degree in marketing, communications, advertising, film, digital media, or a related creative field, OR a high school diploma or equivalent plus at least 2 years of job-related experience beyond the 5 years required?
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Do you have a bachelor's degree in marketing, communications, advertising, film, digital media, or a related creative field?
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Do you have at least 2 years of experience leading a creative or content team?
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Have you led content creation for a premier entertainment, destination, or lifestyle brand?
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Do you have proven experience managing digital content production from ideation through filming, editing, and delivery?
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Do you have advanced editing skills for short-form vertical video (for example, TikTok or Reels)?
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Are you able to work varying shifts, including nights, weekends, and some holidays, with or without reasonable accommodation?
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Are you able to travel locally and regionally as needed, with or without reasonable accommodation?
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What is your desired salary for this role?
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I have reviewed the attached job description. I understand its provisions, and I attest I am able to:• Perform the essential job functions and responsibilities with or without a reasonable accommodation• Meet the position, customer service and safety expectations of the roleFurther, I agree I possess the expected competencies outlined in the job description necessary to be successful in the position.
Required Question
